{"id":41942,"date":"2009-01-15T10:23:49","date_gmt":"2009-01-15T09:23:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mango-promuje-sie-w-internecie\/"},"modified":"2009-01-15T10:23:49","modified_gmt":"2009-01-15T09:23:49","slug":"mango-promuje-sie-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mango-promuje-sie-w-internecie.html","title":{"rendered":"Mango promuje si\u0119 w internecie"},"content":{"rendered":"<p>Sklep w nowej szacie i z nowymi funkcjami zosta\u0142 uruchomiony pod koniec roku 2008, teraz Mango przedstawia go klientom.<\/p>\n<p>Celem kampanii jest zwi\u0119kszenie znajomo\u015bci marki w internecie oraz wsparcie sprzeda\u017cy produkt&oacute;w z oferty. Jednocze\u015bnie kampania ma zaprezentowa\u0107 nowy wizerunek Mango.<\/p>\n<p>Has\u0142o kampanii, kt&oacute;re odt\u0105d b\u0119dzie na sta\u0142e towarzyszy\u0142o marce Mango, brzmi: &#8222;Bierz wi\u0119cej z \u017cycia!&#8221;.<\/p>\n<p>Kampania zosta\u0142a zaplanowana jako mix wielu form reklamy internetowej, poczynaj\u0105c od link&oacute;w reklamowych, a ko\u0144cz\u0105c na emisji Videohosta z Agnieszk\u0105 Rylik.<\/p>\n<p>Mediaplan obejmuje witryny o tematyce kobiecej, takie jak: Polki.pl, Kobiety.pl, Styl.fm oraz Kozaczek.pl, a tak\u017ce kobiece strony portalu Onet.pl, po\u015bwi\u0119cone gotowaniu i fitnessowi.<\/p>\n<p>Strategia kreatywna zosta\u0142a przygotowana przez agencj\u0119 Heureka, kt&oacute;ra wygra\u0142a przetarg na obs\u0142ug\u0119 kampanii. Media zaplanowa\u0142 dom mediowy Sch net.<\/p>\n<p>Kampanii towarzysz\u0105 dzia\u0142ania efektywno\u015bciowe we wsp&oacute;\u0142pracy z programem afiliacyjnym Trade Doubler.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 12 stycznia Agnieszka Rylik, nowa twarz Mango, zach\u0119ca w sieci do korzystania z internetowego sklepu Mango.pl.","protected":false},"author":1,"featured_media":41943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[370,1954],"class_list":{"0":"post-41942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-heureka","9":"tag-trade-doubler","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41942"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41943"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}