{"id":4181,"date":"2012-10-19T15:22:21","date_gmt":"2012-10-19T13:22:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pck-zacheca-polakow-aby-pomagali-niedozywionym-dzieciom\/"},"modified":"2012-10-19T15:22:21","modified_gmt":"2012-10-19T13:22:21","slug":"pck-zacheca-polakow-aby-pomagali-niedozywionym-dzieciom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pck-zacheca-polakow-aby-pomagali-niedozywionym-dzieciom.html","title":{"rendered":"PCK zach\u0119ca Polak\u00f3w, aby pomagali niedo\u017cywionym dzieciom"},"content":{"rendered":"<p>Akcja b\u0119dzie trwa\u0142a do ko\u0144ca roku i obejmuje sie\u0107 salon&oacute;w partnerskich marek takich jak Monnari, T-Mobile, The Body Shop, Villeroy &amp; Boch i Tous.<\/p>\n<p>Za\u0142o\u017ceniem kampanii jest zwr&oacute;cenie uwagi na problem niedo\u017cywienia dzieci i pozyskanie \u015brodk&oacute;w na walk\u0119 z nim.<\/p>\n<p>Kampania koncentruje si\u0119 na pokazaniu kontrastu pomi\u0119dzy marzeniami klient&oacute;w salon&oacute;w, a marzeniami niedo\u017cywionych dzieci.<\/p>\n<p>W wybranych salonach partner&oacute;w PCK mo\u017cna zobaczy\u0107 dania obiadowe, eksponowane po\u015br&oacute;d innych artyku\u0142&oacute;w. Codzienny ciep\u0142y posi\u0142ek staje si\u0119 dla dziecka prawdziwym marzeniem, takim jak dla klient&oacute;w sklep&oacute;w najnowszy model telefonu, czy gustowna bi\u017cuteria.<\/p>\n<p>PCK zach\u0119ca jednocze\u015bnie klient&oacute;w do wys\u0142ania sms-a o tre\u015bci POMOC pod numer 7364 (koszt wiadomo\u015bci to 3,69 z\u0142 brutto) i podarowania ciep\u0142ego posi\u0142ku jednemu g\u0142odnemu dziecku.<\/p>\n<p>Akcja przeprowadzona w salonach sta\u0142a si\u0119 punktem wyj\u015bciowym do szeregu dzia\u0142a\u0144 OOH, digital i PR.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiedzialna jest agencja Saatchi&amp;Saatchi Polska, a za dzia\u0142ania PR agencja Walk PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Z okazji przypadaj\u0105cego 16 pa\u017adziernika \u015awiatowego Dnia Walki z G\u0142odem PCK uruchomi\u0142o niestandardow\u0105 akcj\u0119 reklamow\u0105, dzi\u0119ki kt&oacute;rej ka\u017cdy mo\u017ce pom&oacute;c niedo\u017cywionym dzieciom.","protected":false},"author":1,"featured_media":4182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[259],"class_list":{"0":"post-4181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-walk","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4181"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4182"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}