{"id":41686,"date":"2009-01-21T16:00:38","date_gmt":"2009-01-21T15:00:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spersonalizowane-zyczenia-od-milki\/"},"modified":"2009-01-21T16:00:38","modified_gmt":"2009-01-21T15:00:38","slug":"spersonalizowane-zyczenia-od-milki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/spersonalizowane-zyczenia-od-milki.html","title":{"rendered":"Spersonalizowane \u017cyczenia od Milki"},"content":{"rendered":"<p>Firma Kraft Foods Polska ju\u017c po raz trzeci powi\u0105za\u0142a komunikacj\u0119 bombonierek I Love Milka z Walentynkami.<\/p>\n<p>Konkurs &#8222;Mi\u0142osne graffiti&#8221; prowadzony jest na stronie www.ilovemilka.pl.<\/p>\n<p>Po wej\u015bciu do serwisu konsumenci dowiaduj\u0105 si\u0119, \u017ce maj\u0105 szans\u0119 wygra\u0107 nagrod\u0119, kt&oacute;r\u0105 jest opublikowanie w\u0142asnych \u017cycze\u0144 walentynkowych na jednym z 80 no\u015bnik&oacute;w reklamy zewn\u0119trznej (citylighty na przystankach w najwi\u0119kszych miastach). Po zalogowaniu nale\u017cy wybra\u0107 z interaktywnej mapy odpowiedni\u0105 dla siebie lokalizacj\u0119 i przes\u0142a\u0107 propozycj\u0119 \u017cycze\u0144. O tym, czyje \u017cyczenia zostan\u0105 wydrukowane na poszczeg&oacute;lnych no\u015bnikach, zadecyduj\u0105 w g\u0142osowaniu internauci. Rozstrzygni\u0119cie konkursu nast\u0105pi 5 lutego br. Zwyci\u0119zcy ranking&oacute;w i ich sympatie b\u0119d\u0105 mogli ogl\u0105da\u0107 \u017cyczenia od 12 lutego.<\/p>\n<p>Akcj\u0119, stworzon\u0105 i realizowan\u0105 przez dom mediowy Starcom oraz agencj\u0119 Next, wspiera zasi\u0119gowa kampania w internecie na no\u015bnikach reklamy zewn\u0119trznej i w sieci mulitipleks&oacute;w. Innymi elementami tegorocznej komunikacji czekoladek I Love Milka s\u0105 r&oacute;wnie\u017c m.in. kampania telewizyjna oraz elektroniczne kartki w internecie.  Kreacj\u0105 zaj\u0119\u0142a si\u0119 agencja reklamowa Ogilvy.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza spersonalizowana outdoorowa kampania reklamowa, wspieraj\u0105ca bombonierki I Love Milka.","protected":false},"author":1,"featured_media":41687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1344,344,299,377],"class_list":{"0":"post-41686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-milka","9":"tag-next","10":"tag-ogilvy","11":"tag-starcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41686"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41687"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}