{"id":41636,"date":"2009-01-22T15:58:11","date_gmt":"2009-01-22T14:58:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-ty-tu-urzadzisz\/"},"modified":"2009-01-22T15:58:11","modified_gmt":"2009-01-22T14:58:11","slug":"ikea-ty-tu-urzadzisz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ikea-ty-tu-urzadzisz.html","title":{"rendered":"IKEA: ty tu urz\u0105dzisz"},"content":{"rendered":"<p>Grup\u0105 docelow\u0105 kampanii s\u0105 kobiety w wieku 20-49 lat, kt&oacute;re podejmuj\u0105 decyzje zwi\u0105zane z urz\u0105dzaniem wn\u0119trz. <\/p>\n<p>Fabu\u0142a filmu reklamowego przenosi widz&oacute;w w czasy Imperium Rzymskiego i staro\u017cytnego Egiptu. Bohaterkami spotu s\u0105 Kleopatra oraz matka Antoniusza.<\/p>\n<p>Dzia\u0142ania promocyjne obecne b\u0119d\u0105 w telewizji (TVP, Polsat, TVN), internecie (WP.pl, Nasza-klasa.pl, o2.pl, Gazeta.pl, TVN24.pl) oraz w mailingach bezpo\u015brednich. <\/p>\n<p>Za kreacj\u0119 kampanii odpowiedzialna jest agencja PZL, za planowanie medi&oacute;w Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa firmy IKEA pod has\u0142em &#8222;Ty tu urz\u0105dzisz&#8221;.","protected":false},"author":1,"featured_media":41637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[171,1424,746],"class_list":{"0":"post-41636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ikea","9":"tag-mediaedgecia","10":"tag-pzl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41636"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41637"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}