{"id":41572,"date":"2009-01-23T16:08:11","date_gmt":"2009-01-23T15:08:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/optimizer-omi-w-portfolio-macroscope-omd\/"},"modified":"2009-01-23T16:08:11","modified_gmt":"2009-01-23T15:08:11","slug":"optimizer-omi-w-portfolio-macroscope-omd","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/optimizer-omi-w-portfolio-macroscope-omd.html","title":{"rendered":"Optimizer OMI w portfolio Macroscope OMD"},"content":{"rendered":"<p>Pomys\u0142odawc\u0105 nowego narz\u0119dzia do optymalizacji jest OmnicomMediaGroup. OMI umo\u017cliwia realizacj\u0119 kampanii z r&oacute;wnomiernym rozmieszczeniem no\u015bnik&oacute;w przy u\u017cyciu r&oacute;\u017cnorodnych wielko\u015bci: 6&#215;3 frontlight i backlight, wolnostoj\u0105cych 5&#215;2, scrolli, 8&#215;4 backlight&oacute;w oraz citylight&oacute;w.<\/p>\n<p>Ponadto przegl\u0105d aktualnych map no\u015bnik&oacute;w OOH z miast Polski zawartych w aplikacji Outdoor Media Integrator umo\u017cliwia precyzyjn\u0105 selekcj\u0119 lokalizacji.<\/p>\n<p>Efektywny wyb&oacute;r lokalizacji z wykorzystaniem OMI zapewnia tak\u017ce mo\u017cliwo\u015b\u0107 wprowadzenia w narz\u0119dziu szczeg&oacute;lnie interesuj\u0105cych punkt&oacute;w (POI &#8211; Point of Interests) oraz jednoczesna selekcja no\u015bnik&oacute;w z oferty kilku dostawc&oacute;w.<\/p>\n<p>Z aplikacji Outdoor Media Integrator korzystaj\u0105 tak\u017ce pozosta\u0142e zespo\u0142y Macroscope OMD w planowaniu kampanii OOH takich klient&oacute;w jak: Perfetti van Melle, EFG Polbank, McDonald&rsquo;s oraz pozosta\u0142e domy mediowe z grupy OmnicomMediaGroup.<\/p>\n","protected":false},"excerpt":{"rendered":"Macroscope OMD wprowadza na rynek nowe narz\u0119dzie &#8211; Outdoor Media\nIntegrator, wspomagaj\u0105ce optymalizacj\u0119 w planowaniu kampanii na\nreklamie zewn\u0119trznej.","protected":false},"author":1,"featured_media":41573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[325,1586],"class_list":{"0":"post-41572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-macroscope-omd","9":"tag-omnicom-media-group","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41572"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41573"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}