{"id":41558,"date":"2009-01-26T09:45:48","date_gmt":"2009-01-26T08:45:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dobry-zysk-pekao-w-natarciu\/"},"modified":"2009-01-26T09:45:48","modified_gmt":"2009-01-26T08:45:48","slug":"dobry-zysk-pekao-w-natarciu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dobry-zysk-pekao-w-natarciu.html","title":{"rendered":"Dobry Zysk Pekao w natarciu"},"content":{"rendered":"<p>G\u0142&oacute;wnym przes\u0142aniem kampanii jest informacja o oprocentowaniu rachunku &#8211; do 6 proc., kt&oacute;re nie zmienia si\u0119 pomimo obni\u017cek st&oacute;p procentowych.<\/p>\n<p>Nowa kampania reklamowa Dobrego Zysku pojawi si\u0119 we wszystkich g\u0142&oacute;wnych stacjach telewizyjnych.<\/p>\n<p>Po raz pierwszy reklamy Dobrego Zysku b\u0119dzie mo\u017cna zobaczy\u0107 r&oacute;wnie\u017c w prasie. Bank postawi\u0142 na najwa\u017cniejsze og&oacute;lnopolskie dzienniki. Przez cztery tygodnie w co najmniej jednym z nich b\u0119dzie mo\u017cna zobaczy\u0107 og\u0142oszenia z &#8222;Wielk\u0105 Z\u0142ot&oacute;wk\u0105&#8221; Banku Pekao. Bank b\u0119dzie kontynuowa\u0142 dzia\u0142ania reklamowe prowadzone jeszcze w 2008 roku w stacjach radiowych oraz internecie.<\/p>\n<p>Kampani\u0119 wspieraj\u0105 dzia\u0142ania w kana\u0142ach w\u0142asnych Pekao (materia\u0142y BTL w oddzia\u0142ach, og\u0142oszenia na stronie <a rel=\"nofollow noopener\" href=\"http:\/\/www.pekao.com.pl\" target=\"_blank\">www.pekao.com.pl<\/a> i w bankomatach, mailing i og\u0142oszenia w Pekao24).<\/p>\n<p>Kampani\u0119 przygotowa\u0142a agencja Euro RSCG. Media zaplanowa\u0142 i zakupi\u0142 MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Bank Pekao rozpoczyna og&oacute;lnopolsk\u0105 telewizyjn\u0105 kampani\u0119 reklamow\u0105 rachunku oszcz\u0119dno\u015bciowego Dobry Zysk.","protected":false},"author":1,"featured_media":41559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-41558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41558"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41559"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}