{"id":41528,"date":"2009-01-26T15:27:05","date_gmt":"2009-01-26T14:27:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/volvo-promuje-model-xc60\/"},"modified":"2009-01-26T15:27:05","modified_gmt":"2009-01-26T14:27:05","slug":"volvo-promuje-model-xc60","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/volvo-promuje-model-xc60.html","title":{"rendered":"Volvo promuje model XC60"},"content":{"rendered":"

Oficjalna premiera Volvo XC60 mia\u0142a miejsce podczas polskiego fina\u0142u turnieju golfowego Volvo Masters Amateur w Rajszewie we wrze\u015bniu 2008 r. Z ko\u0144cem roku XC60 pojawi\u0142o si\u0119 w salonach w ca\u0142ej Polsce.<\/p>\n

Kampania XC60 skupia si\u0119 g\u0142ównie na internecie. Jeszcze przed oficjaln\u0105 premier\u0105, po raz pierwszy w historii, Volvo zdecydowa\u0142o si\u0119 na stworzenie internetowej telewizji, w ca\u0142o\u015bci dedykowanej jednemu modelowi. Pod adresem: www.VolvoXC60.tv<\/a> mo\u017cna znale\u017a\u0107 filmy po\u015bwi\u0119cone nowemu modelowi, jego stylistyce, bezpiecze\u0144stwu i zastosowanym rozwi\u0105zaniom.<\/p>\n

Trwaj\u0105ca do ko\u0144ca lutego 2009 r. kampania „Instynktownie najbezpieczniejsze. Nowe Volvo XC60” obejmuje równie\u017c outdoor, pras\u0119 oraz salony dealerskie Volvo.<\/p>\n

Za strategi\u0119 dzia\u0142a\u0144 oraz kreacj\u0119 ATL odpowiada agencja U-Boot. Planowaniem i zakupem mediów zaj\u0105\u0142 si\u0119 dom mediowy Mindshare Polska, a dzia\u0142aniami w internecie agencja K2 Internet. Marketing bezpo\u015bredni nadzoruje za\u015b agencja Marketing House.<\/p>\n","protected":false},"excerpt":{"rendered":"Volvo Auto Polska rozpocz\u0119\u0142o kampani\u0119 reklamow\u0105 modelu XC60. To pierwszy model Volvo w segmencie \u015bredniej wielko\u015bci samochodów SUV.","protected":false},"author":1,"featured_media":41529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1447,709],"class_list":{"0":"post-41528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brainshop-u-boot","9":"tag-k2-internet","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41528"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41529"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}