{"id":41483,"date":"2009-01-27T15:30:47","date_gmt":"2009-01-27T14:30:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carlsberg-kontynuuje-kampanie\/"},"modified":"2009-01-27T15:30:47","modified_gmt":"2009-01-27T14:30:47","slug":"carlsberg-kontynuuje-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-kontynuuje-kampanie.html","title":{"rendered":"Carlsberg kontynuuje kampani\u0119"},"content":{"rendered":"<p>oparte na tym samym motywie, pokazuj\u0105cym jak m&oacute;g\u0142by wygl\u0105da\u0107 \u015bwiat, gdyby tworzy\u0142 go Carlsberg.<\/p>\n<p>Aktualna kampania jest kontynuacj\u0105 komunikacji &#8222;\u015awiat wed\u0142ug Carlsberga&#8221;.<\/p>\n<p>Spoty reklamowe Carlsberga emitowane s\u0105 na antenie najwi\u0119kszych og&oacute;lnopolskich stacji telewizyjnych (TVN, TVN7, Polsat, Polsat Sport, Polsat Sport Extra oraz TV4). W lutym spoty reklamowe wsparte zostan\u0105 blokami reklamowymi Carlsberg, emitowanymi w wybranych stacjach AtMedia (m.in. MTV, Viva, VH1 i Comedy Central).<\/p>\n<p>Kampanii towarzyszy nowa ods\u0142ona strony internetowej marki, na kt&oacute;rej ka\u017cdy u\u017cytkownik mo\u017ce tworzy\u0107 sw&oacute;j w\u0142asny \u015bwiat Carlsberga. Autorem serwisu jest agencja interaktywna Byss.<\/p>\n<p>Autorem kreacji spotu telewizyjnego &#8222;Wedding&#8221; jest Saatchi &amp; Saatchi Polska, spotu &#8222;Home Delivery&#8221; &#8211;  Saatchi &amp; Saatchi Szwecja, za\u015b spotu &#8222;Rescue&#8221; &#8211;  agencja Rapp Collins Moscow. Za planowanie i zakup medi&oacute;w odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa najnowsza kampania wizerunkowa marki Carlsberg. W ramach kampanii wykorzystano trzy r&oacute;\u017cne spoty reklamowe&#8230;","protected":false},"author":1,"featured_media":41484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1077,532,906,179],"class_list":{"0":"post-41483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-byss","9":"tag-carlsberg","10":"tag-media-direction-omd","11":"tag-saatchi-saatchi","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41483"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41484"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}