{"id":41467,"date":"2009-01-28T09:37:58","date_gmt":"2009-01-28T08:37:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/volkswagen-bank-dla-wolnych-zawodowcow\/"},"modified":"2009-01-28T09:37:58","modified_gmt":"2009-01-28T08:37:58","slug":"volkswagen-bank-dla-wolnych-zawodowcow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/volkswagen-bank-dla-wolnych-zawodowcow.html","title":{"rendered":"Volkswagen Bank dla wolnych zawodowc\u00f3w"},"content":{"rendered":"<p>Przekaz skierowany jest do os&oacute;b niezale\u017cnych, wolnych, korzystaj\u0105cych z us\u0142ug finansowych wy\u0142\u0105cznie za po\u015brednictwem internetu i telefonu.<\/p>\n<p>W nowej kampanii odbiorcy nie zobacz\u0105 deszczu spadaj\u0105cych banknot&oacute;w, ale ludzi, kt&oacute;rzy na co dzie\u0144 wykonuj\u0105 pozornie nietypowe zaj\u0119cia. W przewrotny spos&oacute;b bank pokazuje bohater&oacute;w, dla kt&oacute;rych podczas  ich codziennej pracy liczy si\u0119 przede wszystkim niezale\u017cno\u015b\u0107, uczciwo\u015b\u0107 i bezpiecze\u0144stwo.<\/p>\n<p>W ramach dzia\u0142a\u0144 reklamowych bank korzysta z no\u015bnik&oacute;w ATL takich jak telewizja (TVP, TVN, TVN 24, Polsat, Discovery oraz wybrane kana\u0142y AtMedia), prasa i internet oraz specjalnie przygotowanego na t\u0119 okazj\u0119 serwisu internetowego www.dlawolnychzawodowcow.pl.<\/p>\n<p>Kreacj\u0119 w ramach kampanii reklamowej przygotowa\u0142a agencja Tippingpoint. Planowanie oraz zakup medi&oacute;w przeprowadzi\u0142 zesp&oacute;\u0142 domu mediowego MindShare. Stron\u0119 internetow\u0105  przygotowa\u0142a agencja MRM Worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"2 lutego 2009 r. rusza nowa kampania wizerunkowa Volkswagen Bank direct pod has\u0142em: &#8222;Dla wolnych zawodowc&oacute;w&#8221;.","protected":false},"author":1,"featured_media":41468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,1712,2410],"class_list":{"0":"post-41467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-mrm-worldwide","10":"tag-tippingpiont","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41467"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41468"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}