{"id":41397,"date":"2009-01-29T15:49:47","date_gmt":"2009-01-29T14:49:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-dla-fundacji-whd\/"},"modified":"2009-01-29T15:49:47","modified_gmt":"2009-01-29T14:49:47","slug":"tbwa-dla-fundacji-whd","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-dla-fundacji-whd.html","title":{"rendered":"TBWA dla Fundacji WHD"},"content":{"rendered":"<p>Celem kampanii jest r&oacute;wnie\u017c poinformowanie Polak&oacute;w o dzia\u0142alno\u015bci Fundacji WHD i przybli\u017cenie problemu opieki nad nieuleczalnie chorymi dzie\u0107mi w ich w\u0142asnych domach.<\/p>\n<p>Kampania przebiega pod has\u0142em &#8222;W domu dzieci mniej si\u0119 boj\u0105&#8221;.<\/p>\n<p>Agencja TBWA w ramach prospo\u0142ecznych dzia\u0142a\u0144 TBWATELESCOPE przygotowa\u0142a materia\u0142y reklamowe: film reklamowy pt. &#8222;\u015awiat\u0142o&#8221;, spot radiowy, og\u0142oszenia prasowe, plakaty wielkoformatowe i banery internetowe. Kampania obejmuje tak\u017ce akcje promocyjne dla Fundacji Pomorskie Hospicjum dla Dzieci w Gda\u0144sku oraz Fundacji Podkarpackie Hospicjum dla Dzieci w Rzeszowie, kt&oacute;rym Fundacja WHD gwarantuje wsparcie finansowe.<\/p>\n<p>W planowaniu medi&oacute;w pomaga dom mediowy Mediaedge:cia.<\/p>\n<p>Kampania potrwa do ko\u0144ca kwietnia 2009 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania, kt&oacute;ra ma na celu zach\u0119cenie spo\u0142ecze\u0144stwa polskiego do przekazania 1% podatku na rzecz Fundacji WHD.","protected":false},"author":1,"featured_media":41398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,303],"class_list":{"0":"post-41397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41397"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41398"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}