{"id":41329,"date":"2009-02-02T09:36:12","date_gmt":"2009-02-02T08:36:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rekordowy-super-bowl\/"},"modified":"2009-02-02T09:36:12","modified_gmt":"2009-02-02T08:36:12","slug":"rekordowy-super-bowl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rekordowy-super-bowl.html","title":{"rendered":"Rekordowy Super Bowl"},"content":{"rendered":"<p>Rekord zosta\u0142 pobity mimo nieobecno\u015bci wielu reklamodawc&oacute;w, kt&oacute;rzy wcze\u015bniej niemal zawsze kupowali czas podczas transmisji Super Bowl. W\u015br&oacute;d nieobecnych s\u0105 m.in. General Motors i FedEx, jedne z ofiar kryzysu gospodarczego.<\/p>\n<p>Dick Ebersol, szef NBC Universal Sports &amp; Olympics, ujawni\u0142 pod koniec stycznia, \u017ce 12 spo\u015br&oacute;d sprzedanych w&oacute;wczas 65 odcink&oacute;w czasu reklamowego kosztowa\u0142o nabywc&oacute;w 3 mln&nbsp; USD. Pozosta\u0142e posz\u0142y za &#8222;grubo ponad 2 mln USD&#8221;. \u0141\u0105cznie w trakcie tegorocznej transmisji meczu mi\u0119dzy Pittsburgh Steelers i Arizona Cardinals firmy skorzystaj\u0105 z 69 trzydziestosekundowych odcink&oacute;w reklamowych.&nbsp; <\/p>\n<p>W ubieg\u0142ym roku nadawc\u0105 Super Bowl by\u0142a telewizja Fox. Sprzeda\u0142a 63 odcinki czasu reklamowego za rekordow\u0105 w&oacute;wczas kwot\u0119 186,3 mln USD. Mecz, w kt&oacute;rym New York Giants pokonali w ostatniej minucie New England Patriots, ogl\u0105da\u0142o 97,5 mln widz&oacute;w, co by\u0142o rekordem je\u015bli chodzi o transmisje telewizyjne w 2008 roku.<\/p>\n<p>Wi\u0119cej na <a href=\"http:\/\/http:\/\/www.pb.pl\/\">http:\/\/www.pb.pl\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Telewizja NBC, nadawca fina\u0142u rozgrywek\nfutbolu ameryka\u0144skiego, sprzeda\u0142a ca\u0142y czas reklamowy za rekordow\u0105\nkwot\u0119 206 mln dol. &#8211; informuje Puls Biznesu.","protected":false},"author":1,"featured_media":41330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2107],"class_list":{"0":"post-41329","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-nbc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41329"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41330"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}