{"id":41311,"date":"2009-02-02T11:27:34","date_gmt":"2009-02-02T10:27:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/link4-i-koc-polecaja-w-radiu-znizki-dla-kierowcow\/"},"modified":"2009-02-02T11:27:34","modified_gmt":"2009-02-02T10:27:34","slug":"link4-i-koc-polecaja-w-radiu-znizki-dla-kierowcow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/link4-i-koc-polecaja-w-radiu-znizki-dla-kierowcow.html","title":{"rendered":"Link4 i KOC polecaj\u0105 w radiu zni\u017cki dla kierowc\u00f3w"},"content":{"rendered":"<p>Podobnie jak w reklamach telewizyjnych, tak\u017ce w spotach radiowych wyst\u0119puj\u0105 Grzegorz Wasowski i S\u0142awomir Szcz\u0119\u015bniak.<\/p>\n<p>Tym razem kampania ubezpieczyciela ma charakter produktowy.<\/p>\n<p>Akcja reklamowa potrwa blisko miesi\u0105c w RMF FM, PR3 oraz Drapaczu Chmur. Kampania promuj\u0105ca zni\u017ck\u0119 obejmuje tak\u017ce takie dzia\u0142ania jak: mailing w Onecie, Interii, o2 i WP, aktywno\u015b\u0107 w Google oraz kampani\u0119 bannerow\u0105 w sieciach zasi\u0119gowych.<\/p>\n<p>Pomys\u0142 kreatywny radiowej kampanii nale\u017cy do agencji Change Communications. Zakupem medi&oacute;w oraz planowaniem zaj\u0105\u0142 si\u0119 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a radiowa kampania nowej promocji Link4, skierowanej do kierowc&oacute;w z ponad 10-letnim sta\u017cem.","protected":false},"author":1,"featured_media":41312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-41311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41311"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41312"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}