{"id":41271,"date":"2009-02-02T15:21:08","date_gmt":"2009-02-02T14:21:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-telewizyjna-beko\/"},"modified":"2009-02-02T15:21:08","modified_gmt":"2009-02-02T14:21:08","slug":"nowa-kampania-telewizyjna-beko","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-telewizyjna-beko.html","title":{"rendered":"Nowa kampania telewizyjna Beko"},"content":{"rendered":"<p>Ma ona na celu promowanie nowych pralek, pozwalaj\u0105cych \u0142atwiej usuwa\u0107 z ubra\u0144 sier\u015b\u0107 zwierz\u0105t domowych. Jej celem jest tak\u017ce dalsze umacnianie wizerunku marki.<\/p>\n<p>Spot b\u0119dzie emitowany w TVN, Polsacie, TVP, TV4, TVN7, Polsacie 2, At Media oraz TVN24. Spot zosta\u0142 wybrany z puli reklam mi\u0119dzynarodowych przygotowanych przez agencj\u0119 TBWA i zaadoptowany na rynek polski. Kampania b\u0119dzie wspierana przez dzia\u0142ania PR prowadzone przez agencj\u0119 Multi Communications.<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy OMD Media Direction.<\/p>\n<p>Kampania potrwa do 1 marca br.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem lutego firma Beko rozpoczyna pierwsz\u0105 w tym roku og&oacute;lnopolsk\u0105 kampani\u0119 telewizyjn\u0105.","protected":false},"author":1,"featured_media":41272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[677,1763,122,303],"class_list":{"0":"post-41271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-beko","9":"tag-media-direction","10":"tag-multimedia-polska","11":"tag-tbwa","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41271"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41272"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}