{"id":41231,"date":"2009-02-03T11:53:26","date_gmt":"2009-02-03T10:53:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reebok-wraca-do-korzeni\/"},"modified":"2009-02-03T11:53:26","modified_gmt":"2009-02-03T10:53:26","slug":"reebok-wraca-do-korzeni","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reebok-wraca-do-korzeni.html","title":{"rendered":"Reebok wraca do korzeni"},"content":{"rendered":"<p>Reebok wraca do korzeni \u0142\u0105cz\u0105c koncepcj\u0119 marketingow\u0105, kt&oacute;ra zach\u0119ca do odkrycia rado\u015bci w sporcie, ze wsparciem dla nowej linii produkt&oacute;w dla aktywnych kobiet &#8211; &#8222;On the Move&#8221;. Kolekcja \u0142\u0105czy w sobie kobiecy styl z nowymi rozwi\u0105zaniami konstrukcyjnymi. <\/p>\n<p>Elementem kampanii b\u0119dzie nowy program treningowy opracowany przez Reebok, kt&oacute;ry wiosn\u0105 tego roku trafi do pierwszych klub&oacute;w fitness w Polsce. <\/p>\n<p>Dzia\u0142ania promocyjne obecne b\u0119d\u0105 na outdoorze, w internecie a tak\u017ce w wybranych tytu\u0142ach prasowych dla kobiet. Kluczowym elementem promocji b\u0119dzie strona <a href=\"http:\/\/www.reebok.com\/microsites\/womens\/jukarifirsttotry\/?country=PL\" target=\"_blank\" rel=\"noopener\">www.reebok.com\/women<\/a>.<\/p>\n<p>Kreacja materia\u0142&oacute;w reklamowych przygotowywana jest centralnie. Za planowanie i zakup medi&oacute;w odpowiadaj\u0105 Carat oraz Hypermedia. Dzia\u0142ania PR s\u0105 koordynowane przez Resource PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Reebok rusza z kampani\u0105 reklamow\u0105 wdra\u017caj\u0105c\u0105 now\u0105 globaln\u0105 strategi\u0119\nmarki. Zak\u0142ada ona powr&oacute;t do pozycjonowania z lat osiemdziesi\u0105tych.","protected":false},"author":1,"featured_media":41232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-41231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41231"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41232"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}