{"id":41197,"date":"2009-02-03T15:48:54","date_gmt":"2009-02-03T14:48:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/banah-group-dla-kalms\/"},"modified":"2009-02-03T15:48:54","modified_gmt":"2009-02-03T14:48:54","slug":"banah-group-dla-kalms","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/banah-group-dla-kalms.html","title":{"rendered":"Banah Group dla Kalms"},"content":{"rendered":"<p>W\u0142a\u015bnie rozpoczyna si\u0119 pierwsza relaunchowa kampania prasowa produktu, kt&oacute;ra&nbsp;ma na celu zwi\u0119kszanie \u015bwiadomo\u015bci marki w\u015br&oacute;d konsument&oacute;w.<\/p>\n<p>Dzia\u0142ania skierowane s\u0105 do kobiet w wieku 20-49 lat, aktywnych zawodowo i samodzielnie podejmuj\u0105cych decyzje na wielu p\u0142aszczyznach.<\/p>\n<p>Kreacja, jak\u0105 zaproponowa\u0142 Banah Group, to  key visual pt. &#8222;Stres pod kontrol\u0105&#8221;, uwzgl\u0119dniaj\u0105cy specyfik\u0119 leku, a tak\u017ce podkre\u015blaj\u0105cy jego cechy oraz przeznaczenie dla os&oacute;b aktywnych, \u017cyj\u0105cych w ci\u0105g\u0142ym napi\u0119ciu, prowadz\u0105cych szybki styl \u017cycia, przepracowanych, rozdra\u017cnionych nadmiarem zaj\u0119\u0107.<\/p>\n<p>Kampania komunikowana b\u0119dzie w kluczowych kolorowych magazynach kobiecych i lifestylowych (tj. Olivii, Avanti, Wysokich Obcasach, Gali, Zwierciadle, To &amp; Owo, Vivie, Fokusie, Tele \u015awiecie, Kuchni czy Charakterach).<\/p>\n<p>Dzia\u0142ania potrwaj\u0105 do marca 2009 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Do portfolio marek, dla kt&oacute;rych pracuje Banah Group, do\u0142\u0105czy\u0142 lek uspokajaj\u0105cy Kalms.","protected":false},"author":1,"featured_media":41198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[2145],"class_list":{"0":"post-41197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-banah-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41197"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41198"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}