{"id":41193,"date":"2009-02-03T16:11:06","date_gmt":"2009-02-03T15:11:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/irving-rusza-z-kampania-telewizyjna\/"},"modified":"2009-02-03T16:11:06","modified_gmt":"2009-02-03T15:11:06","slug":"irving-rusza-z-kampania-telewizyjna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/irving-rusza-z-kampania-telewizyjna.html","title":{"rendered":"Irving rusza z kampani\u0105 telewizyjn\u0105"},"content":{"rendered":"<p>W najwi\u0119kszych og&oacute;lnopolskich stacjach (m. in. w TVP, TVN i Polsacie) oraz dodatkowo w kana\u0142ach telewizji cyfrowej (TVN Style oraz TVN24) emitowany b\u0119dzie spot reklamowy &#8222;Irving &#8211; Esencja dobrego dnia&#8221; z adaptacj\u0105 przeboju &#8222;Walking on sunshine&#8221;.<\/p>\n<p>Reklama Irving pojawi si\u0119 przy serialach gromadz\u0105cych najwy\u017csz\u0105 widowni\u0119 (np. &#8222;Na Wsp&oacute;lnej&#8221;, &#8222;Detektywi&#8221;, &#8222;39 i p&oacute;\u0142&#8221; czy &#8222;Brzydula&#8221;) oraz znanych i lubianych programach (&#8222;Szymon Majewski Show&#8221; i &#8222;Dzie\u0144 Dobry TVN&#8221;). Emisje pojawi\u0105 si\u0119 r&oacute;wnie\u017c w trakcie megahit&oacute;w filmowych w Polsacie.<\/p>\n<p>Kampania ma charakter wizerunkowy i jest kontynuacj\u0105 rozpocz\u0119tej w ubieg\u0142ym roku komunikacji.<\/p>\n<p>Za kreacj\u0119 odpowiada agencja Testardo, zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 intensywna kampania reklamowa herbat Irving. Dzia\u0142ania potrwaj\u0105 do ko\u0144ca lutego.","protected":false},"author":1,"featured_media":41194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2452,831,2005],"class_list":{"0":"post-41193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-irving","9":"tag-mediacom","10":"tag-testardo","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41193"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41194"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}