{"id":41125,"date":"2009-02-05T12:47:39","date_gmt":"2009-02-05T11:47:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/176-proc-wiecej-z-reklam-dla-vivy-polska\/"},"modified":"2009-02-05T12:47:39","modified_gmt":"2009-02-05T11:47:39","slug":"176-proc-wiecej-z-reklam-dla-vivy-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/176-proc-wiecej-z-reklam-dla-vivy-polska.html","title":{"rendered":"176 proc. wi\u0119cej z reklam dla Vivy Polska"},"content":{"rendered":"<p>Jak wynika z danych firmy AGB Nielsen Media Research, najwi\u0119ksze zyski w\u015br&oacute;d telewizji tematycznych odnotowa\u0142a w ubieg\u0142ym miesi\u0105cu Viva Polska. Stacja zarobi\u0142a 22,94 mln z\u0142 &#8211; o 176,92 proc. wi\u0119cej ni\u017c przed rokiem.<\/p>\n<p>Na drugim miejscu uplasowa\u0142o si\u0119 AXN, kt&oacute;remu reklamodawcy zapewnili w styczniu br. 14,89 mln z\u0142 przychodu reklamowego (wzrost o 112,65 proc.). Kolejne lokaty nale\u017ca\u0142y do stacji MTV Polska, kt&oacute;ra uzyska\u0142a 14,06 mln z\u0142 (53,15 proc. spadku) oraz TVN24 z wp\u0142ywami r&oacute;wnymi 9,49 mln z\u0142 (58,31 proc. wzrostu).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a w tym segmencie TVP Info, kt&oacute;ra w minionym miesi\u0105cu zarobi\u0142a na reklamach 7,29 mln z\u0142 (29,71 proc. wi\u0119cej ni\u017c przed rokiem).<\/p>\n<p>Znaczny przyrost zysk&oacute;w odnotowa\u0142y w analizowanym okresie stacje o profilu edukacyjnym. Liderem tego rynku by\u0142o Discovery, kt&oacute;remu reklamy zapewni\u0142y 7,13 mln z\u0142 (47,04 proc. wzrostu). Kolejne pozycje na tym rynku zaj\u0119\u0142y National Geographic z 4,24 mln z\u0142 przychodu (wi\u0119cej o 94,99 proc.) oraz Animal Planet, kt&oacute;rego zysk wyni&oacute;s\u0142 w styczniu br. 4,17 mln z\u0142 (78,62 proc. wzrostu).<\/p>\n","protected":false},"excerpt":{"rendered":"W styczniu br. wi\u0119kszo\u015b\u0107 kana\u0142&oacute;w tematycznych zarobi\u0142a na reklamach wi\u0119cej ni\u017c w analogicznym okresie przed rokiem.","protected":false},"author":1,"featured_media":41126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[2186,553,454,4986,1195,1067],"class_list":{"0":"post-41125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-agb-nmr","9":"tag-axn","10":"tag-discovery-channel","11":"tag-tvn-24","12":"tag-tvp-info","13":"tag-viva-polska","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41125"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41126"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}