{"id":41019,"date":"2009-02-09T13:25:10","date_gmt":"2009-02-09T12:25:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/puls-zyskuje-reklamodawcow\/"},"modified":"2009-02-09T13:25:10","modified_gmt":"2009-02-09T12:25:10","slug":"puls-zyskuje-reklamodawcow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/puls-zyskuje-reklamodawcow.html","title":{"rendered":"Puls zyskuje reklamodawc\u00f3w"},"content":{"rendered":"<p>Wed\u0142ug danych dostarczonych Mediarun.pl przez firm\u0119 At Media, wska\u017anik GRP (gross rating point) stacji wyni&oacute;s\u0142 w 2008 r. 812,94. Stanowi to 92 proc. wzrost w stosunku do roku 2007. Tak\u017ce na pocz\u0105tku br. widoczna jest tendencja rosn\u0105ca. Najnowsze wyniki wskazuj\u0105 GRP na poziomie 1051,07 &#8211; to o 29 proc. wi\u0119cej ni\u017c w roku ubieg\u0142ym. <\/p>\n<p>Znacz\u0105co zwi\u0119kszy\u0142a si\u0119 tak\u017ce liczba reklamodawc&oacute;w, kt&oacute;rych marki zosta\u0142y wyemitowane na antenie stacji. W styczniu br. w Pulsie pojawi\u0142o si\u0119 127 brand&oacute;w (o 43 proc. wi\u0119cej ni\u017c w analogicznym okresie ub.r.).<\/p>\n<p>Stycze\u0144 by\u0142 dla stacji rekordowym miesi\u0105cem r&oacute;wnie\u017c pod wzgl\u0119dem uzyskanych wynik&oacute;w ogl\u0105dalno\u015bci. W grupie 4+ Puls odnotowa\u0142 o 30 proc. wi\u0119ksz\u0105 widowni\u0119 w stosunku do analogicznego okresu przed rokiem (z 0,73 proc. w styczniu 2008 r. na 0,94 proc. w minionym miesi\u0105cu), a w komercyjnej grupie 16-49 wzrost ten wyni&oacute;s\u0142 25 proc. (z 0,71 proc. na 0,89 proc.).<\/p>\n","protected":false},"excerpt":{"rendered":"Telewizja Puls, z kt&oacute;rej w listopadzie 2008 r. wycofa\u0142 si\u0119 Rupert Murdoch, nie straci\u0142a potencja\u0142u w oczach reklamodawc&oacute;w.","protected":false},"author":1,"featured_media":41020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[2186,551,650],"class_list":{"0":"post-41019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-agb-nmr","9":"tag-atmedia","10":"tag-puls","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41019"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41020"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}