{"id":40959,"date":"2009-02-10T12:39:24","date_gmt":"2009-02-10T11:39:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adidas-rusza-z-kampania-me-myself\/"},"modified":"2009-02-10T12:39:24","modified_gmt":"2009-02-10T11:39:24","slug":"adidas-rusza-z-kampania-me-myself","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adidas-rusza-z-kampania-me-myself.html","title":{"rendered":"Adidas rusza z kampani\u0105 Me, Myself"},"content":{"rendered":"<p>Kampania ruszy\u0142a pod has\u0142em Me, Myself i prezentuje portrety sportsmenek r&oacute;\u017cnych dyscyplin z r&oacute;\u017cnych pa\u0144stw \u015bwiata, kt&oacute;re opowiadaj\u0105 o znaczeniu \u0107wicze\u0144 w ich codziennym treningu.<\/p>\n<p>Polsk\u0105 twarz\u0105 kampanii jest siatkarka Anna Bara\u0144ska, kt&oacute;ra do\u0142\u0105czy\u0142a do grona ambasador&oacute;w marki adidas w lipcu 2008 roku.<\/p>\n<p>Akcja Me, Myself jest skierowana do aktywnych kobiet w wieku 25-35 lat, mieszkaj\u0105cych w miastach du\u017cej i \u015bredniej wielko\u015bci, kt&oacute;re \u0107wicz\u0105 i jednocze\u015bnie s\u0105 ukierunkowane na mod\u0119.<\/p>\n<p>Adidas zmienia swoje za\u0142o\u017cenia promocyjne, koncentruj\u0105c si\u0119 ju\u017c nie tylko na tradycyjnej prasie, ale r&oacute;wnie\u017c na nowych kana\u0142ach komunikacji. Dzia\u0142ania b\u0119d\u0105 obejmowa\u0142y kluczowe luksusowe kobiece tytu\u0142y prasowe, tj. Viv\u0119!, Glamour i Tw&oacute;j Styl. Dzi\u0119ki komunikacji internetowej adidas chce dotrze\u0107 do szerszej grupy odbiorc&oacute;w, promuj\u0105c now\u0105 kolekcj\u0119 w najpopularniejszych portalach spo\u0142eczno\u015bciowych, np. Nasza Klasa.<\/p>\n<p>Globalnie za kreatywn\u0105 stron\u0119 kampanii odpowiedzialna jest agencja TBWA, zakupem medi&oacute;w w Polsce zajmuje si\u0119 Carat Polska, natomiast dzia\u0142ania PR marki adidas prowadzi agencja 180&deg; Public Relations.<\/p>\n","protected":false},"excerpt":{"rendered":"Adidas rozpocz\u0105\u0142 kampani\u0119 reklamow\u0105 wiosenno-letniej kolekcji do \u0107wicze\u0144 dla kobiet adidas Women SS 2009.","protected":false},"author":1,"featured_media":40960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2247,150,303],"class_list":{"0":"post-40959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-180-public-relations","9":"tag-carat","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40959"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40960"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}