{"id":40907,"date":"2009-02-11T12:14:49","date_gmt":"2009-02-11T11:14:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/winiary-w-internecie\/"},"modified":"2009-02-11T12:14:49","modified_gmt":"2009-02-11T11:14:49","slug":"winiary-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/winiary-w-internecie.html","title":{"rendered":"Winiary w internecie"},"content":{"rendered":"<p>Osi\u0105 serwisu jest zbi&oacute;r blisko dw&oacute;ch tysi\u0119cy przepis&oacute;w. Witryna zawiera te\u017c opis oferty produktowej marki Winiary oraz dzia\u0142y z tematyk\u0105 wellness i poradami. W rozrywkowej cz\u0119\u015bci serwisu na internaut&oacute;w czekaj\u0105 przygotowane do pobrania tapety, wygaszacze, e-kartki oraz e-gry, a tak\u017ce liczne zabawy i konkursy. Cyklicznie uruchamiane s\u0105 te\u017c serwisy tematyczne zwi\u0105zane ze \u015bwi\u0119tami: serwis wielkanocny oraz bo\u017conarodzeniowe &#8222;Centrum Przygotowa\u0144 \u015awi\u0105tecznych&#8221;.<\/p>\n<p>Kampania promuj\u0105ca serwis opiera si\u0119 na spocie reklamowym, kt&oacute;ry emitowany jest od 2 do 28 lutego br. w kana\u0142ach telewizyjnych (TVP1, TVP2, Polsat, TV4, Polsat 2, TVN, TVN 7, TVN Style oraz Animal Planet).<\/p>\n<p>W drugim tygodniu lutego ruszy kampania w komunikatorze Gadu-Gadu.<\/p>\n<p>Akcja obejmie te\u017c pakiety zasi\u0119gowe w sieciach reklamowych ARBOnetwork i Oridian, a jej dodatkowym wsparciem b\u0119d\u0105 dzia\u0142ania realizowane w wyszukiwarce Google.<\/p>\n<p>Pomys\u0142 i realizacj\u0119 spotu przygotowa\u0142a agencja FireFly Creation. Produkcj\u0105 zajmowa\u0142 si\u0119 Graffiti Film. Za zakup medi&oacute;w odpowiada\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania &#8222;Dobra strona kuchni&#8221;, promuj\u0105ca jeden z polskich serwis&oacute;w kulinarnych &#8211; www.winiary.pl.","protected":false},"author":1,"featured_media":40908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1234,1424],"class_list":{"0":"post-40907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-firefly-creation","9":"tag-mediaedgecia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40907"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}