{"id":40815,"date":"2009-02-13T12:41:30","date_gmt":"2009-02-13T11:41:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/europejska-kampania-marki-purmo\/"},"modified":"2009-02-13T12:41:30","modified_gmt":"2009-02-13T11:41:30","slug":"europejska-kampania-marki-purmo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/europejska-kampania-marki-purmo.html","title":{"rendered":"Europejska kampania marki Purmo"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jest promowanie grzejnik&oacute;w pionowych z oferty marki, a has\u0142em kampanii jest slogan &#8222;My\u015bl pionowo&#8221;.<\/p>\n<p>Grup\u0105 docelow\u0105 s\u0105 zar&oacute;wno odbiorcy profesjonalni &#8211; instalatorzy, sprzedawcy i projektanci instalacji grzewczych, jak i klienci ostateczni.<\/p>\n<p>Plan mediowy obejmuje komunikacj\u0119 ATL oraz akcje marketingu bezpo\u015bredniego. W lutowych numerach magazyn&oacute;w bran\u017cowych Polski Instalator oraz Magazyn Instalatora zaplanowano zamieszczenie broszury informacyjnej w formie insertu, za\u015b w marcu i kwietniu &#8211; reklamy prasowe. Dzia\u0142ania bezpo\u015brednie skierowane do profesjonalist&oacute;w obejm\u0105 akcje mailingowe, materia\u0142y POS oraz e-newslettery. W firmowym serwisie internetowym zostanie ponadto zorganizowany konkurs dla instalator&oacute;w i dystrybutor&oacute;w. Akcje mailingowe b\u0119d\u0105 informowa\u0142y o konkursie oraz wszelkich innych dzia\u0142aniach w ramach kampanii.<\/p>\n<p>Przygotowa\u0142a j\u0105 du\u0144ska agencja Kunde, obs\u0142uguj\u0105ca Purmo w krajach Europy. Na polski rynek materia\u0142y zaadaptowa\u0142 dzia\u0142 marketingu Rettig Heating Polska.<\/p>\n<p>Kampania potrwa do czerwca.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a europejska kampania reklamowa Purmo &#8211; firmy nale\u017c\u0105cej do koncernu Rettig Heating.","protected":false},"author":1,"featured_media":40816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-40815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40815"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40816"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}