www.lykinspiracji.pl<\/a>) histori\u0119 losów Basi, która staje przed ró\u017cnymi dylematami. Dziewczynie towarzyszy kubek herbaty Lipton, a w dokonywaniu codziennych wyborów pomagaj\u0105 jej internauci.<\/p>\n\u015aledz\u0105c losy bohaterki konsumenci maj\u0105 mo\u017cliwo\u015b\u0107 wygrania nagród, zwi\u0105zanych z \u017cyciem codziennym Basi, m.in. laptopów, odtwarzaczy mp3 oraz kamer video. Internauci sami wybieraj\u0105 rzeczy nale\u017c\u0105ce do bohaterki, które chcieliby mie\u0107. W polu przy gad\u017cecie wpisuj\u0105 kod z promocyjnego opakowania herbaty. Loteria nie wymaga rejestracji ani logowania.<\/p>\n
Agencja Tequilla jest autorem koncepcji i kreacji do promocji. Produkcj\u0105 strony internetowej i kampanii w internecie zaj\u0119\u0142a si\u0119 agencja Tribal DDB, a media wykupi\u0142 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Lipton i agencja marketingu zintegrowanego Tequilla przygotowa\u0142y interaktywn\u0105 loteri\u0119 pod has\u0142em „Lipton. Przejd\u017a na \u017có\u0142t\u0105 stron\u0119 nagród”.","protected":false},"author":1,"featured_media":40804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[1376,1763,1181],"class_list":{"0":"post-40803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-lipton","9":"tag-media-direction","10":"tag-tequilapolska","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40803"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40804"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}