{"id":40757,"date":"2009-02-16T11:33:04","date_gmt":"2009-02-16T10:33:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-max-odswieza-wizerunek\/"},"modified":"2009-02-16T11:33:04","modified_gmt":"2009-02-16T10:33:04","slug":"pepsi-max-odswieza-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pepsi-max-odswieza-wizerunek.html","title":{"rendered":"Pepsi Max od\u015bwie\u017ca wizerunek"},"content":{"rendered":"<p>Zmianie uleg\u0142o logo marki, a w konsekwencji opakowanie &#8211; bardziej widoczne s\u0105 napisy &#8222;Max&#8221; i &#8222;Bez cukru&#8221;.<\/p>\n<p>Zmiany wspiera nowa kampania reklamowa, kt&oacute;r\u0105 mo\u017cna ogl\u0105da\u0107 od 16 lutego 2009 r. przez kilka najbli\u017cszych tygodni.<\/p>\n<p>Spot pojawi si\u0119 g\u0142&oacute;wnie w TVN, Polsacie, TV4, TVN 7, MTV oraz Vivie.<\/p>\n<p>Za koncepcj\u0119 kreatywn\u0105 kampanii oraz produkcj\u0119 spotu telewizyjnego odpowiada agencja BBDO. Kontaktem z mediami zajmuje si\u0119 agencja Feedback\/Hill&amp;Knowlton.<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi Cola General Bottlers Poland od\u015bwie\u017ca wizerunek marki Pepsi Max, by wzmocni\u0107 swoj\u0105 pozycj\u0119 w segmencie bezcukrowych napoj&oacute;w gazowanych o smaku coli.","protected":false},"author":1,"featured_media":40758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,2625,378],"class_list":{"0":"post-40757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-feedback-hill-knowlton","10":"tag-pepsi","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40757"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40758"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}