{"id":40741,"date":"2009-02-16T14:39:02","date_gmt":"2009-02-16T13:39:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-delma-extra-2\/"},"modified":"2009-02-16T14:39:02","modified_gmt":"2009-02-16T13:39:02","slug":"iq-marketing-dla-marki-delma-extra-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iq-marketing-dla-marki-delma-extra-2.html","title":{"rendered":"IQ Marketing dla marki Delma Extra"},"content":{"rendered":"<p>W promocji opartej na mechanice loterii i konkursu mo\u017ce wzi\u0105\u0107 udzia\u0142 ka\u017cdy, kto zakupi dwa opakowania promocyjne Delmy Extra, a nast\u0119pnie wy\u015ble SMS-a z kodami numerycznymi znajduj\u0105cymi si\u0119 na opakowaniu.<\/p>\n<p>Grup\u0119 docelow\u0105 dzia\u0142a\u0144 stanowi\u0105 kobiety pomi\u0119dzy 25 a 45 rokiem \u017cycia, odpowiedzialne za gospodarstwo domowe i codzienne zakupy.<\/p>\n<p>Akcja promocyjna trwa od 16 lutego do 30 marca 2009 roku.<\/p>\n<p>Za opracowanie koncepcji i przygotowanie komunikacji w zakresie reklamy prasowej oraz materia\u0142&oacute;w POS odpowiada agencja IQ Marketing. Za obs\u0142ug\u0119 platformy sms-owej oraz stron\u0119 internetow\u0105 odpowiada AtomClick, dzia\u0142 interaktywny agencji IQ Marketing. Za dzia\u0142ania ATL odpowiedzialna jest agencja Lowe GGK.<\/p>\n","protected":false},"excerpt":{"rendered":"Unilever Polska rozpocz\u0105\u0142 og&oacute;lnopolsk\u0105 promocj\u0119 konsumenck\u0105 margaryny Delma Extra.","protected":false},"author":1,"featured_media":40742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[853,424],"class_list":{"0":"post-40741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iq-marketing","9":"tag-lowe-ggk","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40741"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40742"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}