{"id":40699,"date":"2009-02-17T10:50:15","date_gmt":"2009-02-17T09:50:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-promocyjna-allianz-banku\/"},"modified":"2009-02-17T10:50:15","modified_gmt":"2009-02-17T09:50:15","slug":"kampania-promocyjna-allianz-banku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-promocyjna-allianz-banku.html","title":{"rendered":"Kampania promocyjna Allianz Banku"},"content":{"rendered":"<p>Reklamy podkre\u015blaj\u0105 g\u0142&oacute;wne cechy produkt&oacute;w kredytowych oferowanych przez Allianz Bank &#8211; minimalne formalno\u015bci oraz kwot\u0119 kredytu.<\/p>\n<p>Kampania rozpoczyna si\u0119 w Warszawie. Spoty radiowe emitowane s\u0105 w sto\u0142ecznych rozg\u0142o\u015bniach: Radiu PiN, Esce Warszawa, Z\u0142otych Przebojach oraz Antyradiu. Dodatkowo na no\u015bnikach outdoorowych umieszczone zosta\u0142y reklamy informuj\u0105ce o lokalizacji oddzia\u0142&oacute;w Allianz Banku. Kampania jest te\u017c prowadzona w internecie (bannery na Onet.pl i Interia.pl, reklamy w wyszukiwarce Google.pl).<\/p>\n<p>Media zakupi\u0142 Starcom. Za kreacje odpowiada agencja DDB.<\/p>\n<p>Akcja w stolicy potrwa do 15 marca br., p&oacute;\u017aniej kampania pojawi si\u0119 w innych miastach.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania promocyjna Allianz Banku. Jej podstaw\u0105 s\u0105 spoty radiowe, nawi\u0105zuj\u0105ce do konwencji s\u0142uchowiska radiowego czytanego przez Wojciecha Manna.","protected":false},"author":1,"featured_media":40700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,377],"class_list":{"0":"post-40699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40699"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40700"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}