{"id":40597,"date":"2009-02-19T09:59:58","date_gmt":"2009-02-19T08:59:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejna-odslona-kampanii-reklamowej-marki-e\/"},"modified":"2009-02-19T09:59:58","modified_gmt":"2009-02-19T08:59:58","slug":"kolejna-odslona-kampanii-reklamowej-marki-e","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejna-odslona-kampanii-reklamowej-marki-e.html","title":{"rendered":"Kolejna ods\u0142ona kampanii reklamowej marki E"},"content":{"rendered":"<p>Obecnie wspierane b\u0119d\u0105 proszki do prania i koncentraty do p\u0142ukania tkanin marki E.<\/p>\n<p>Oba spoty utrzymane s\u0105 w ciep\u0142ym klimacie; leitmotivem kreacji, kt&oacute;ra ma uzmys\u0142awia\u0107 konsumentom efekty dzia\u0142ania produkt&oacute;w PZ Cussons, jest przytulanie. Dodatkowo w reklamie koncentrat&oacute;w do p\u0142ukania tkanin pojawia si\u0119 informacja o godle &#8222;Odkrycie Roku&#8221;, jakie przyznano linii produkt&oacute;w &#8222;Przytul si\u0119! Otul si\u0119!&#8221; w konkursie &#8222;Laur Konsumenta 2009&#8221;.<\/p>\n<p>Celem obu kampanii jest wzrost sprzeda\u017cy.<\/p>\n<p>Spoty emitowane b\u0119d\u0105 w stacjach: TVP1, TVP2, TVP3, TVN, Polsat, TV4 i TVN 7.<\/p>\n<p>Kreacj\u0105 zaj\u0119\u0142a si\u0119 agencja reklamowa BBDO Warszawa, a planowaniem i zakupem medi&oacute;w dom mediowy Zenithmedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma PZ Cussons rozpocznie kolejny etap intensywnej kampanii reklamowej marki E. Pierwsze dwie ods\u0142ony kampanii przeprowadzono w okresie jesienno &#8211; zimowym.","protected":false},"author":1,"featured_media":40598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,250],"class_list":{"0":"post-40597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40598"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}