{"id":40565,"date":"2009-02-19T15:58:16","date_gmt":"2009-02-19T14:58:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-wizerunkowa-mcdonalds-2\/"},"modified":"2009-02-19T15:58:16","modified_gmt":"2009-02-19T14:58:16","slug":"nowa-kampania-wizerunkowa-mcdonalds-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-wizerunkowa-mcdonalds-2.html","title":{"rendered":"Nowa kampania wizerunkowa Mc&#8217;Donalds"},"content":{"rendered":"<p>Tym razem do og&oacute;lnopolskich stacji telewizyjnych trafia spot &#8222;Moja historia&#8221;. Ilustruje on \u015bcie\u017ck\u0119 zawodow\u0105 m\u0142odego ch\u0142opaka, kt&oacute;ry poszukuje pracy w r&oacute;\u017cnych miejscach, staraj\u0105c si\u0119, by oferta odpowiada\u0142a jego stylowi \u017cycia i oczekiwaniom.<\/p>\n<p>Emisja spotu w najwi\u0119kszych stacjach telewizyjnych rusza 21 lutego.<\/p>\n<p>Mo\u017cna go b\u0119dzie obejrze\u0107 m.in. w TVP1, TVP2, Polsacie oraz TVN.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy OMD Macroscope. Kreacj\u0119 przygotowa\u0142a agencja DDB Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"McDonald&#8217;s Polska rozpoczyna kolejn\u0105 ods\u0142on\u0119 kampanii wizerunkowej prezentuj\u0105cej firm\u0119 jako pracodawc\u0119.","protected":false},"author":1,"featured_media":40566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,325,436],"class_list":{"0":"post-40565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-macroscope-omd","10":"tag-mcdonalds","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40565"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40566"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}