{"id":40515,"date":"2009-02-20T13:56:49","date_gmt":"2009-02-20T12:56:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiift-dla-procter-gamble\/"},"modified":"2009-02-20T13:56:49","modified_gmt":"2009-02-20T12:56:49","slug":"swiift-dla-procter-gamble","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/swiift-dla-procter-gamble.html","title":{"rendered":"Swiift dla Procter &#038; Gamble"},"content":{"rendered":"<p>P&amp;G w nowej kampanii stawia na 11 popularnych brand&oacute;w ze swojego portfolio.<\/p>\n<p>Akcja &#8222;Kupuj raz a dobrze&#8221; ma da\u0107 klientom pewno\u015b\u0107 w czasach turbulencji ekonomicznych. Kampania zak\u0142ada, \u017ce w sytuacji kryzysowej nie sta\u0107 konsumenta na produkty o w\u0105tpliwej jako\u015bci i renomie. Optymalnym rozwi\u0105zaniem staje si\u0119 strategia value for money &#8211; klient kupuje sam produkt, ale nabywa te\u017c pewno\u015b\u0107 jego efektywno\u015bci i innych wymiar&oacute;w sk\u0142adaj\u0105cych si\u0119 na markowo\u015b\u0107.<\/p>\n<p>Materia\u0142y reklamowe pojawi\u0142y si\u0119 g\u0142&oacute;wnie w sklepach i opatrzone s\u0105 visualem i claimem &#8222;kupuj raz a dobrze&#8221;.<\/p>\n<p>Akcja ma zasi\u0119g og&oacute;lnopolski.<\/p>\n<p>Agencja Swiift jest odpowiedzialna za kreacj\u0119 i egzekucj\u0119 akcji.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Kupuj raz a dobrze &#8211; Zawsze si\u0119gaj po sprawdzon\u0105 mark\u0119&#8221; &#8211; pod takim has\u0142em rusza nowa akcja Procter &amp; Gamble.","protected":false},"author":1,"featured_media":40516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[104,1535],"class_list":{"0":"post-40515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-procter-gamble","9":"tag-swiift","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40515"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40516"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}