{"id":40473,"date":"2009-02-23T11:51:03","date_gmt":"2009-02-23T10:51:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kfc-wizerunkowo\/"},"modified":"2009-02-23T11:51:03","modified_gmt":"2009-02-23T10:51:03","slug":"kfc-wizerunkowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kfc-wizerunkowo.html","title":{"rendered":"KFC wizerunkowo"},"content":{"rendered":"<p>Celem kampanii jest budowanie wizerunku KFC jako marki godnej zaufania, serwuj\u0105cej dania wysokiej jako\u015bci.<\/p>\n<p>30- i 15-sekundowe spoty &#8222;Kucharz&#8221; wy\u015bwietlane b\u0119d\u0105 na antenie stacji og&oacute;lnopolskich: TVN, Polsatu, TVN 7, TV4 oraz kana\u0142&oacute;w At Media, 4fun.tv i TVN Warszawa.<\/p>\n<p>Wraz z rozpocz\u0119ciem kampanii uruchomiony zostanie specjalny serwis <a rel=\"nofollow noopener\" href=\"http:\/\/www.fresh.kfc.pl\" target=\"_blank\">www.fresh.kfc.pl<\/a>. Odwiedzaj\u0105c go mo\u017cna wzi\u0105\u0107 udzia\u0142 w zabawie, przy okazji kt&oacute;rej b\u0119dzie mo\u017cna pozna\u0107 tajniki przyrz\u0105dzania \u015bwie\u017cych kurczak&oacute;w w KFC.<\/p>\n<p>Planowana jest tak\u017ce kampania internetowa m.in. na portalach Onet.pl, Interia.pl i Gadu-Gadu.<\/p>\n<p>Kampania potrwa od 20 lutego do 26 marca 2009 r.<\/p>\n<p>Autorem kreacji kampanii oraz materia\u0142&oacute;w POS jest agencja Red8 Communications. Reklama telewizyjna wyprodukowana zosta\u0142a przez studio filmowe Propeller Film. Strona www dedykowana promocji oraz kampania internetowa przygotowane zosta\u0142y przez agencj\u0119 Genero. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach rozpoczynaj\u0105cej si\u0119 kampanii wizerunkowej KFC ujawnia tajemnic\u0119 smaku swoich kurczak&oacute;w.","protected":false},"author":1,"featured_media":40474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2072,236,814],"class_list":{"0":"post-40473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-genero","9":"tag-kfc","10":"tag-red8","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40473"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40474"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}