{"id":40469,"date":"2009-02-23T12:36:21","date_gmt":"2009-02-23T11:36:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reporter-w-nowej-odslonie\/"},"modified":"2009-02-23T12:36:21","modified_gmt":"2009-02-23T11:36:21","slug":"reporter-w-nowej-odslonie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reporter-w-nowej-odslonie.html","title":{"rendered":"Reporter w nowej ods\u0142onie"},"content":{"rendered":"<p>Nowa ods\u0142ona marki pojawi si\u0119 tak\u017ce w prasie i w internecie.<\/p>\n<p>Now\u0105 kolekcj\u0119 Reportera charakteryzuje zderzenie dw&oacute;ch kultur: Dalekiego Wschodu i zachodniej cywilizacji. Inspiracj\u0119 pochodz\u0105 r&oacute;wnie\u017c z lat 50. i 60.<\/p>\n<p>To drugi etap repozycjonowania marki poprzez wizerunek. Zmieniony produkt marki kierowany jest do os&oacute;b, kt&oacute;re poprzez ubi&oacute;r wyra\u017caj\u0105 swoj\u0105 osobowo\u015b\u0107. Reporter odwo\u0142uje si\u0119 do ludzi, kt&oacute;rzy chc\u0105 czu\u0107 si\u0119 nowocze\u015bnie, s\u0105 zmys\u0142owi, zdecydowani i otwarci na nowe rozwi\u0105zania.<\/p>\n<p>W \u015blad za zmian\u0105 produktu zmieniaj\u0105 si\u0119 salony Reportera. Og&oacute;lnopolski rebranding klimatyczny salon&oacute;w marki Reporter zrealizowa\u0142a agencja reklamowa Graffiti, kt&oacute;ra przygotowa\u0142a r&oacute;wnie\u017c layouty prasowe.<\/p>\n<p>Ruszy\u0142a te\u017c nowa strona internetowa nawi\u0105zuj\u0105ca do charakteru klimatycznego salonu oraz katalogu lifestyle&#8217;owego, kt&oacute;ry mo\u017cna otrzyma\u0107 w salonach Reportera. Za jej przygotowanie odpowiada agencja interaktywna PTR.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza og&oacute;lnopolska kampania marki Reporter. Swoim zasi\u0119giem obejmie blisko 200 salon&oacute;w w Polsce i poza krajem.","protected":false},"author":1,"featured_media":40470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2642,2641],"class_list":{"0":"post-40469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-graffiti","9":"tag-reporter","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40469"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40470"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}