{"id":40425,"date":"2009-02-24T10:21:01","date_gmt":"2009-02-24T09:21:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ha-pantoten-z-banah-group\/"},"modified":"2009-02-24T10:21:01","modified_gmt":"2009-02-24T09:21:01","slug":"ha-pantoten-z-banah-group","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ha-pantoten-z-banah-group.html","title":{"rendered":"Ha-Pantoten z Banah Group"},"content":{"rendered":"<p>Zadaniem agencji by\u0142o stworzenie layoutu prasowego, wspieraj\u0105cego wej\u015bcie na rynek nowego preparatu &#8211; Ha-Pantoten Optima, poprawiaj\u0105cego kondycj\u0119 w\u0142os&oacute;w i paznokci.<\/p>\n<p>Grupa docelow\u0105 produktu s\u0105 kobiety aktywne, powy\u017cej 25. roku \u017cycia, dbaj\u0105ce o swoj\u0105 urod\u0119, \u015bwiadome tego, \u017ce ich pi\u0119kno zale\u017cy od witamin i minera\u0142&oacute;w dostarczanych organizmowi od wewn\u0105trz.<\/p>\n<p>Kampania reklamowa, wprowadzaj\u0105ca Ha-Pantoten Optima na rynek, pojawi si\u0119 w pierwszym kwartale 2009 roku, w kobiecych magazynach lifestyle&#8217;owych, urodowych, poradnikowych i parentingowych (np. Glamour, Naj, Avanti, Zwierciad\u0142o, Pani, Tw&oacute;j Styl, Gala, Dobre Rady i Mamo to Ja).<\/p>\n<p>Za zakup medi&oacute;w odpowiada dom mediowy Media Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Do grona marek, dla kt&oacute;rych pracuje Banah Group, do\u0142\u0105czy\u0142 Ha-Pantoten, suplement diety z portfolio firmy Axellus.","protected":false},"author":1,"featured_media":40426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2145,1435],"class_list":{"0":"post-40425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-banah-group","9":"tag-media-group","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40425"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40426"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}