{"id":40261,"date":"2009-02-27T16:45:58","date_gmt":"2009-02-27T15:45:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/anna-maria-jopek-ambasadorem-marki-yoskine\/"},"modified":"2009-02-27T16:45:58","modified_gmt":"2009-02-27T15:45:58","slug":"anna-maria-jopek-ambasadorem-marki-yoskine","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/anna-maria-jopek-ambasadorem-marki-yoskine.html","title":{"rendered":"Anna Maria Jopek ambasadorem marki Yoskine"},"content":{"rendered":"<p>Celem kampanii jest budowanie \u015bwiadomo\u015bci nowej serii Yoskine nale\u017c\u0105cej do segmentu premium, wprowadzonej przez Dax Cosmetics w listopadzie 2008.<\/p>\n<p>Komunikacja jest skierowana do kobiet w wieku 30-60 lat, z wykszta\u0142ceniem \u015brednim i wy\u017cszym, mieszkanek miast, o dochodach powy\u017cej \u015bredniej krajowej.<\/p>\n<p>Spoty reklamowe b\u0119d\u0105 emitowane w telewizji (TVP, TVN, Polsat, TVN7, TV4, TVP Info, TVN24, TVN Style). Zosta\u0142y tak\u017ce przygotowane layouty prasowe.<\/p>\n<p>Kolejnym elementem komunikacji b\u0119dzie akcja przeprowadzona we wsp&oacute;\u0142pracy z portalem Wiza\u017c.pl. Wy\u0142onione na podstawie konkursu panie z Klubu Recenzentek otrzymaj\u0105 produkty z serii Yoskine do przetestowania, a ich oceny zostan\u0105 opublikowane na portalu. Akcja b\u0119dzie wspierana kampani\u0105 bannerow\u0105 w serwisie Wiza\u017c.pl oraz dzia\u0142aniami PR.<\/p>\n<p>Koncepcj\u0119 marki i strategi\u0119 pozycjonowania opracowa\u0142 dzia\u0142 doradztwa strategicznego Business Planning Mindshare Polska. Dom mediowy Mindhshare obs\u0142uguje te\u017c Dax Cosmetics w zakresie strategii komunikacji i zakupu medi&oacute;w. Nazw\u0119 i kreacj\u0119 dla nowej linii przygotowa\u0142a agencja CzteryCzwarte.<\/p>\n","protected":false},"excerpt":{"rendered":"Dax Cosmetics rozpoczyna drugi etap kampanii wizerunkowej nowej marki Yoskine, kt&oacute;rej ambasadork\u0105 jest Anna Maria Jopek.","protected":false},"author":1,"featured_media":40262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4398],"class_list":{"0":"post-40261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-czteryczwarte-brand-design","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40261"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40262"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}