{"id":40219,"date":"2009-03-02T15:12:08","date_gmt":"2009-03-02T14:12:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pko-promuje-nowa-pozyczke\/"},"modified":"2009-03-02T15:12:08","modified_gmt":"2009-03-02T14:12:08","slug":"pko-promuje-nowa-pozyczke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pko-promuje-nowa-pozyczke.html","title":{"rendered":"PKO promuje now\u0105 po\u017cyczk\u0119"},"content":{"rendered":"<p>W kampanii najwi\u0119kszy nacisk po\u0142o\u017cony jest na przedstawienie zalet produktu.<\/p>\n<p>Og&oacute;lnopolska kampania promocyjna Max Po\u017cyczki wykorzystuje nast\u0119puj\u0105ce media: stacje telewizyjne (TVP1, TVP2, Polsat, TVN), internet (Onet.pl, Interia.pl, Bankier.pl, Wp.pl, Gadu-Gadu, Ad.Net, O2.pl, Gazeta.pl), plakaty, ulotki i naklejki w oddzia\u0142ach PKO BP oraz wybranych centrach handlowych.<\/p>\n<p>Koncepcja kampanii oraz kreacje zosta\u0142y przygotowane przez agencj\u0119 Testardo Gram. Spot reklamowy wyre\u017cyserowa\u0142 Bartek Prokopowicz.<\/p>\n<p>Kampani\u0119 internetow\u0105 przygotowa\u0142a agencja Hypermedia. Za zakup medi&oacute;w odpowiada ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania promocyjna po\u017cyczki got&oacute;wkowej Max Po\u017cyczki z Mini Rat\u0105 oferowanej przez PKO Bank Polski.","protected":false},"author":1,"featured_media":40220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-40219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40219"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40220"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}