{"id":40201,"date":"2009-03-03T09:43:49","date_gmt":"2009-03-03T08:43:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/link4-pyta-czy-masz-dobre-casco\/"},"modified":"2009-03-03T09:43:49","modified_gmt":"2009-03-03T08:43:49","slug":"link4-pyta-czy-masz-dobre-casco","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/link4-pyta-czy-masz-dobre-casco.html","title":{"rendered":"Link4 pyta, czy masz dobre Casco"},"content":{"rendered":"<p>Akcja marketingowa, zaplanowana na wiele etap&oacute;w, ma charakter zar&oacute;wno wizerunkowy, jak i sprzeda\u017cowy. W marcu ruszy\u0142a pierwsza cz\u0119\u015b\u0107, kt&oacute;rej podstawowym celem jest budowanie jako\u015bci AC.<\/p>\n<p>Kreacja, tak jak wcze\u015bniej, oparta jest na specyficznym poczuciu humoru Wasowskiego i Szcz\u0119\u015bniaka. Kampania sk\u0142ada si\u0119 z kilku wariant&oacute;w spot&oacute;w radiowych, kt&oacute;rych motywem przewodnim jest &#8222;K\u0105cik Obalania Przes\u0105d&oacute;w&#8221; i obejmuje Drapacz Chmur, Radio Zet oraz PR3. Dwa podstawowe spoty uzupe\u0142nione s\u0105 kr&oacute;tkimi reklamami &#8222;call-to-action&#8221;. Dodatkowo akcja marketingowa wspierana b\u0119dzie przez dzia\u0142ania w internecie oraz prasie (m.in. Gazeta Wyborcza, Dziennik, Wysokie Obroty, Auto \u015awiat, Polityka i Tele \u015awiat).<\/p>\n<p>Pomys\u0142 kreatywny kampanii nale\u017cy do agencji Change Communications. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"W swojej najnowszej kampanii marketingowej Link4 zach\u0119ca klient&oacute;w do sprawdzenia i por&oacute;wnania ofert Casco.","protected":false},"author":1,"featured_media":40202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-40201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40201"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40202"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}