{"id":40185,"date":"2009-03-03T11:31:30","date_gmt":"2009-03-03T10:31:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/chilli-zet-przestawia-na-chill-out\/"},"modified":"2009-03-03T11:31:30","modified_gmt":"2009-03-03T10:31:30","slug":"chilli-zet-przestawia-na-chill-out","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/chilli-zet-przestawia-na-chill-out.html","title":{"rendered":"Chilli Zet przestawia na chill out"},"content":{"rendered":"<p>Celem kampanii wprowadzaj\u0105cej Chilli Zet jest dotarcie do potencjalnych s\u0142uchaczy stacji, przy utrzymaniu wizerunku marki.<\/p>\n<p>Grup\u0105 docelow\u0105 dzia\u0142a\u0144 s\u0105 doro\u015bli, wykszta\u0142ceni s\u0142uchacze, kt&oacute;rzy szukaj\u0105 alternatywy dla innych stacji radiowych.<\/p>\n<p>Dzia\u0142ania promocyjne obecne b\u0119d\u0105 w prasie, internecie i na wielkoformatowych no\u015bnikach reklamy zewn\u0119trznej. W centrach biznesowych i handlowych, teatrach, restauracjach w kluczowych miastach nadawania stacji, prowadzone s\u0105 dzia\u0142ania ambientowe.<\/p>\n<p>Kreacj\u0119 kampanii i dzia\u0142ania ambientowe przygotowa\u0142a agencja Xandu. Media zaplanowa\u0142 i zakupi\u0142 Eurozet.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Nastaw si\u0119 na Chill out&#8221; to has\u0142o rozpoczynaj\u0105cej si\u0119 wizerunkowej kampanii promocyjnej radia Chilli Zet.","protected":false},"author":1,"featured_media":40186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[915,174],"class_list":{"0":"post-40185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-chilli-zet","9":"tag-eurozet","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40185"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40186"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}