{"id":40177,"date":"2009-03-03T15:09:38","date_gmt":"2009-03-03T14:09:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/irr-dla-wosany\/"},"modified":"2009-03-03T15:09:38","modified_gmt":"2009-03-03T14:09:38","slug":"irr-dla-wosany","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/irr-dla-wosany.html","title":{"rendered":"IRR dla Wosany"},"content":{"rendered":"<p>Woda &#8222;Mama i ja&#8221; jest przeznaczona dla dzieci do 12. miesi\u0105ca \u017cycia i stanowi baz\u0119 do przygotowywania napoj&oacute;w i posi\u0142k&oacute;w dla niemowl\u0105t.<\/p>\n<p>Komunikat kierowany jest do kobiet w ci\u0105\u017cy, matek karmi\u0105cych piersi\u0105 oraz wszystkich os&oacute;b odpowiedzialnych za bezpieczne i zdrowe \u017cywienie maluch&oacute;w.<\/p>\n<p>Dzia\u0142ania reklamowe rozpoczyna kampania internetowa, kt&oacute;ra potrwa do ko\u0144ca roku. Komunikacj\u0119 uzupe\u0142ni sponsoring telewizyjny, product placement, dzia\u0142ania promocyjne oraz edukacyjne.<\/p>\n<p>Za strategi\u0119, kreacj\u0119, nadz&oacute;r oraz opiek\u0119 nad ca\u0142orocznym bud\u017cetem marketera odpowiedzialny jest Instytut Rozwoju Reklamy.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Szcz\u0119\u015bcie dla ciebie, zdrowie dla dziecka&#8221; rozpoczyna kampani\u0119 reklamow\u0105 producent naturalnej wody \u017ar&oacute;dlanej Wosana.","protected":false},"author":1,"featured_media":40178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1570],"class_list":{"0":"post-40177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-irr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40177"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40178"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}