{"id":4011,"date":"2012-11-05T14:50:09","date_gmt":"2012-11-05T13:50:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/herbapol-masz-to-w-naturze-wideo\/"},"modified":"2012-11-05T14:50:09","modified_gmt":"2012-11-05T13:50:09","slug":"herbapol-masz-to-w-naturze-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/herbapol-masz-to-w-naturze-wideo.html","title":{"rendered":"Herbapol: masz to w naturze (wideo)"},"content":{"rendered":"<p>Spoty, wyre\u017cyserowane przez Marka Dawida, maj\u0105 akcentowa\u0107 emocjonalny charakter marki i pokazywa\u0107, \u017ce \u015bwiat cz\u0142owieka i jego codziennie \u017cycie s\u0105 odzwierciedleniem zjawisk natury.<\/p>\n<p>Razem z kampani\u0105 telewizyjn\u0105 wystartuje te\u017c kampania outdoorowa. Billboardy pojawi\u0105 si\u0119 w najwi\u0119kszych miastach Polski.<\/p>\n<p>Nowe opakowania produkt&oacute;w Herbapolu, w kt&oacute;rych zosta\u0142y wykorzystane wzory ludowe z r&oacute;\u017cnych region&oacute;w Polski,  zacz\u0119\u0142y ju\u017c trafia\u0107 do sklep&oacute;w.<\/p>\n<p>Now\u0105 strategi\u0119 marketingow\u0105 stworzy\u0142, pod kierunkiem Dyrektora Marketingu Tadeusza Czarnieckiego, zesp&oacute;\u0142 Herbapol Lublin wsp&oacute;lnie z agencj\u0105 reklamow\u0105 San Markos.<\/p>\n<p>San Markos odpowiada\u0142a r&oacute;wnie\u017c za opracowanie nowej platformy komunikacji oraz kreacj\u0119 kampanii.<\/p>\n<p>Liftingiem logo i nowymi projektami opakowa\u0144 zaj\u0105\u0142 si\u0119 Art&amp;Craft, a zakupem medi&oacute;w OMD.<\/p>\n<p>Spoty reklamowe wyprodukowa\u0142 Lemonfilm.<\/p>\n<p>Kampania reklamowa wystartuje w tym roku, ale kluczowe zmiany konsumenci maj\u0105 zauwa\u017cy\u0107 w pierwszych miesi\u0105cach 2013 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 5 listopada w telewizji b\u0119dzie mo\u017cna zobaczy\u0107 nowe reklamy Herbapolu Lublin. Has\u0142o kampanii brzmi &#8222;Masz to w naturze&#8221;.","protected":false},"author":1,"featured_media":4012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[865,333,273],"class_list":{"0":"post-4011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-herbapol","9":"tag-omd","10":"tag-san-markos","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4011"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4012"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}