{"id":40075,"date":"2009-03-05T10:47:36","date_gmt":"2009-03-05T09:47:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grupa-saatchi-saatchi-dla-tymbarku\/"},"modified":"2009-03-05T10:47:36","modified_gmt":"2009-03-05T09:47:36","slug":"grupa-saatchi-saatchi-dla-tymbarku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grupa-saatchi-saatchi-dla-tymbarku.html","title":{"rendered":"Grupa Saatchi &#038; Saatchi dla Tymbarku"},"content":{"rendered":"<p>Projekt realizowany jest dla soku pomara\u0144czowego Tymbark Classic &#8222;Matao&#8221;.<\/p>\n<p>Celem prowadzonych dzia\u0142a\u0144 jest powi\u0105zanie wizerunku produktu z regionem Matao w Brazylii.<\/p>\n<p>30-sekundowy spot reklamowy ma form\u0119 muzycznej poczt&oacute;wki &#8222;Pozdrowienia z Matao&#8221;.<\/p>\n<p>Z kolei koncepcja reklamy prasowej &#8222;Wyj\u0105tkowa selekcja z Matao&#8221; w humorystyczny spos&oacute;b nawi\u0105zuje do g\u0142&oacute;wnego symbolu kojarzonego z Brazyli\u0105 &#8211; pi\u0142ki no\u017cnej, przypominaj\u0105c jednocze\u015bnie o jako\u015bci brazylijskich pomara\u0144czy.<\/p>\n<p>Obecnie kampania realizowana jest w telewizji oraz prasie (miesi\u0119czniki i tygodniki). Spot reklamowy jest emitowany w TVP1, TVP2, Polsacie, TV4, TVN i TVN7.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy ZenithOptimedia. Kreacj\u0119 przygotowa\u0142a agencja Saatchi &amp; Saatchi.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna kampania reklamowa przygotowana przez Grup\u0119 Saatchi &amp; Saatchi dla firmy Tymbark.","protected":false},"author":1,"featured_media":40076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179,286],"class_list":{"0":"post-40075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"tag-tymbark","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40075"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40076"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}