{"id":40021,"date":"2009-03-06T11:16:09","date_gmt":"2009-03-06T10:16:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coraz-ciezsze-czasy-dla-prasy-codziennej\/"},"modified":"2009-03-06T11:16:09","modified_gmt":"2009-03-06T10:16:09","slug":"coraz-ciezsze-czasy-dla-prasy-codziennej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/coraz-ciezsze-czasy-dla-prasy-codziennej.html","title":{"rendered":"Coraz ci\u0119\u017csze czasy dla prasy codziennej"},"content":{"rendered":"<p>pisze Jakub Bierzy\u0144ski, szef Omnicom Media Group.<\/p>\n<p>Nastroje gwa\u0142townie si\u0119 pogorszy\u0142y w ci\u0105gu ostatnich dw&oacute;ch, trzech tygodni. Klienci stale zmieniaj\u0105 plany marketingowe, redukuj\u0105c bud\u017cety. Wed\u0142ug moich szacunk&oacute;w w ci\u0105gu ostatnich tygodni znikn\u0119\u0142o z reklamowego rynku od 5 do 10 proc. pieni\u0119dzy. To nie s\u0105 dobre prognozy dla \u015brodowiska reklamowego. To s\u0105 fatalne prognozy dla medi&oacute;w. Dla wielu z nich kurczy si\u0119 bowiem jedyne \u017ar&oacute;d\u0142o przychod&oacute;w. Paradoksalnie nie media elektroniczne, czyli radio i telewizja, kt&oacute;re ca\u0142o\u015b\u0107 swoich przychod&oacute;w czerpi\u0105 z reklamy, lecz prasa wydaje si\u0119 najgorzej przygotowana na kryzys.<\/p>\n<p>Rynek dziennik&oacute;w po fali recesji nie b\u0119dzie wygl\u0105da\u0142 tak samo. W tym przypadku kryzys na\u0142o\u017cy\u0142 si\u0119 na d\u0142ugofalowy trend negatywny, tworz\u0105c prawdziwe tsunami, kt&oacute;re zmiecie z rynku niekt&oacute;re dzienniki.<\/p>\n<p><strong><\/strong><\/p>\n<p>Wi\u0119cej na <a href=\"http:\/\/http:\/\/www.rzeczpospolita.pl\/\">http:\/\/www.rzeczpospolita.pl\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kryzys, kt&oacute;ry jeszcze par\u0119 miesi\u0119cy temu traktowany by\u0142 jak bajka o\n\u017celaznym wilku, kt&oacute;rego wszyscy si\u0119 boj\u0105, ale nikt nie widzia\u0142,\nspojrza\u0142 przemys\u0142owi reklamowemu g\u0142\u0119boko w oczy","protected":false},"author":1,"featured_media":40022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1586],"class_list":{"0":"post-40021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-omnicom-media-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=40021"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/40021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/40022"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=40021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=40021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=40021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}