{"id":39981,"date":"2009-03-09T13:55:22","date_gmt":"2009-03-09T12:55:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-neonetu\/"},"modified":"2009-03-09T13:55:22","modified_gmt":"2009-03-09T12:55:22","slug":"kampania-reklamowa-neonetu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-neonetu.html","title":{"rendered":"Kampania reklamowa Neonetu"},"content":{"rendered":"<p>Kampania wykorzystuje m.in. reklam\u0119 telewizyjn\u0105, kampani\u0119 outdoorow\u0105 oraz dzia\u0142ania BTL.<\/p>\n<p>Celem prowadzonych dzia\u0142a\u0144 jest repozycjonowanie marki Neonet na rynku oraz budowanie \u015bwiadomo\u015bci marki jako sieci AGD\/RTV\/IT z szerok\u0105 ofert\u0105 produktow\u0105.<\/p>\n<p>W ramach kampanii telewizyjnej zosta\u0142y przygotowane 30- i 15-sekundowe spoty wizerunkowe. Kampani\u0119 reklamow\u0105 mo\u017cna ogl\u0105da\u0107 w stacjach og&oacute;lnopolskich (TVP, Polsacie, TVN, TVN7 i TV4)&nbsp; oraz regionalnej telewizji TVP3 Info.<\/p>\n<p>Autorem nowej strategii marketingowej dla firmy oraz strategii komunikacji marki Neonet wraz z produkcj\u0105 reklamy jest agencja Red8. Za zakup czasu antenowego w telewizji odpowiada dom mediowy Mediaedge:cia.<\/p>\n<p>Kampania telewizyjna b\u0119dzie trwa\u0142a do ko\u0144ca marca.<\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 sprzeda\u017cy RTV, AGD i IT &#8211; firma Neonet &#8211; rozpocz\u0119\u0142a og&oacute;lnopolsk\u0105 kampani\u0119 reklamow\u0105 pod has\u0142em &#8222;Neonet. U nas najdro\u017cszy jest klient&#8221;.","protected":false},"author":1,"featured_media":39982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,2624,814],"class_list":{"0":"post-39981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-neonet","10":"tag-red8","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39981"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39982"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}