{"id":39945,"date":"2009-03-10T11:17:12","date_gmt":"2009-03-10T10:17:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/publicis-dla-fanty\/"},"modified":"2009-03-10T11:17:12","modified_gmt":"2009-03-10T10:17:12","slug":"publicis-dla-fanty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/publicis-dla-fanty.html","title":{"rendered":"Publicis dla Fanty"},"content":{"rendered":"<p>Kampania jest wspierana komunikatem w TV, kt&oacute;rym jest 8-sekundowy, animowany TAG emitowany po 22-sekundowej reklamie wizerunkowej.<\/p>\n<p>Nowy spot Fanty, b\u0119d\u0105cy kontynuacj\u0105 kampanii Play z ubieg\u0142ego roku, przedstawia \u015bwiat animowanych postaci reprezentuj\u0105cych kluczowe dla marki warto\u015bci. Bohater spotu pokazuje jakie mo\u017cliwo\u015bci upi\u0119kszania swojego profilu daje Fanta.<\/p>\n<p>Scenariusz 8-sekundowej animacji powsta\u0142 w agencji Publicis przy wsp&oacute;\u0142pracy ze Studiem Odeon. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Zaprezentowano nowy spot kampanii &#8222;Fanta-Play&#8221;, kt&oacute;ry zach\u0119ca internaut&oacute;w do walki z nud\u0105 poprzez zabaw\u0119 profilami w serwisach spo\u0142eczno\u015bciowych.","protected":false},"author":1,"featured_media":39946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2623,52],"class_list":{"0":"post-39945","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fanta","9":"tag-publicis","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39945"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39946"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}