{"id":39933,"date":"2009-03-10T13:05:35","date_gmt":"2009-03-10T12:05:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/krakus-taki-jak-kiedys\/"},"modified":"2009-03-10T13:05:35","modified_gmt":"2009-03-10T12:05:35","slug":"krakus-taki-jak-kiedys","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/krakus-taki-jak-kiedys.html","title":{"rendered":"Krakus taki jak kiedy\u015b"},"content":{"rendered":"<p>Kampania produktowo-wizerunkowa ma na celu budowanie rozpoznawalno\u015bci marki poprzez przekaz produktowy oraz wzrost \u015bwiadomo\u015bci marki po okresie kampanii.<\/p>\n<p>Kampania utrwala wizerunek Krakusa jako marki, za kt&oacute;r\u0105 stoj\u0105 wysokiej jako\u015bci, tradycyjne w\u0119dliny. Idea opiera si\u0119 na postawie t\u0119sknoty za minionymi czasami.<\/p>\n<p>Grup\u0119 docelow\u0105 stanowi\u0105 kobiety w wieku 30-55 lat, posiadaj\u0105ce rodzin\u0119, mieszkaj\u0105ce w miastach pow. 100 tys. mieszka\u0144c&oacute;w, posiadaj\u0105ce \u015brednie dochody.<\/p>\n<p>Kampania obecna b\u0119dzie w prasie (Zwierciad\u0142o, Pani, Przyjaci&oacute;\u0142ka, Kuchnia, Olivia, Uroda, Moje Gotowanie, Poradnik Domowy, Claudia, Kobieta i \u017bycie, Tw&oacute;j Styl, Wysokie Obcasy).<\/p>\n<p>Media do kampanii zakupi\u0142 i zaplanowa\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Paralotna przygotowa\u0142a kampani\u0119 promocyjn\u0105 dla firmy Animex &#8211; Krakus.","protected":false},"author":1,"featured_media":39934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,822],"class_list":{"0":"post-39933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-paralotna","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39933"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39934"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}