{"id":39923,"date":"2009-03-10T13:56:25","date_gmt":"2009-03-10T12:56:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wiosenna-kampania-vitaralu\/"},"modified":"2009-03-10T13:56:25","modified_gmt":"2009-03-10T12:56:25","slug":"wiosenna-kampania-vitaralu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wiosenna-kampania-vitaralu.html","title":{"rendered":"Wiosenna kampania Vitaralu"},"content":{"rendered":"<p>Strategia komunikacji Vitaralu opiera si\u0119 na budowaniu wizerunku i jego nowego pozycjonowania jako marki rodzinnej.<\/p>\n<p>Kampania prowadzona b\u0119dzie w prasie, radiu i telewizji. Dodatkowo wespr\u0105 j\u0105 aktywno\u015bci BTL prowadzone w aptekach w ca\u0142ej Polsce.<\/p>\n<p>Kampania prasowa obejmie takie tytu\u0142y jak: Tina, Naj, Viva!, Gala, Claudia, Olivia, Dobre Rady, \u015awiat Kobiety oraz Uroda. 30-sekundowe spoty radiowe b\u0119dzie mo\u017cna us\u0142ysze\u0107 w Radiu Zet, RMF FM oraz RMF Classic. Telewizyjna cz\u0119\u015b\u0107 planu kampanii uwzgl\u0119dnia TVP1, TVP2, TVN i TVN7, Polsat, Polsat2, TV4 oraz kana\u0142y tematyczne At Media. Wyemitowane zostan\u0105 dwa spoty: 30- oraz 15-sekundowy.<\/p>\n<p>Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Vizeum. Produkcja spotu TV i radiowego zosta\u0142a powierzona domowi produkcyjnemu Propeller Film. Nad ca\u0142o\u015bci\u0105 kampanii czuwa agencja Marketing &amp; Communications Consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Vitaral &#8211; dobry znajomy rodziny&#8221; to has\u0142o wiosennej kampanii reklamowej Vitaralu &#8211; preparatu witaminowego Jelfy.","protected":false},"author":1,"featured_media":39924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2620,1307],"class_list":{"0":"post-39923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jelfa","9":"tag-vizeum","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39923"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39924"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}