{"id":39901,"date":"2009-03-10T16:35:35","date_gmt":"2009-03-10T15:35:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gruppa66-ogilvy-promuje-wild-bean-cafe\/"},"modified":"2009-03-10T16:35:35","modified_gmt":"2009-03-10T15:35:35","slug":"gruppa66-ogilvy-promuje-wild-bean-cafe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gruppa66-ogilvy-promuje-wild-bean-cafe.html","title":{"rendered":"Gruppa66 Ogilvy promuje Wild Bean Cafe"},"content":{"rendered":"<p>Kampania reklamowa pod has\u0142em &#8222;Kawa kocha towarzystwo&#8221; ma na celu zwi\u0119kszenie cz\u0119stotliwo\u015bci odwiedzania stacji BP przez kierowc&oacute;w oraz zwi\u0119kszenie \u015bwiadomo\u015bci marki Wild Bean Cafe w\u015br&oacute;d potencjalnych i przysz\u0142ych konsument&oacute;w.<\/p>\n<p>G\u0142&oacute;wny przekaz kampanii opiera si\u0119 na twierdzeniu, \u017ce w Wild Bean Cafe zawsze otrzymujesz \u015bwietny smak kawy oraz smaczne jedzenie.<\/p>\n<p>Grup\u0105 docelow\u0105 dzia\u0142a\u0144 reklamowych s\u0105 mieszka\u0144cy du\u017cych miast, finansowo niezale\u017cni m\u0119\u017cczy\u017ani oraz kobiety, kt&oacute;rzy traktuj\u0105 samoch&oacute;d jako g\u0142&oacute;wny \u015brodek transportu.<\/p>\n<p>Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Mindshare.<\/p>\n","protected":false},"excerpt":{"rendered":"Gruppa66 Ogilvy przygotowa\u0142a adaptacj\u0119 kampanii reklamowej dla Wild\nBean Cafe &#8211; sieci kawiarni dost\u0119pnych na stacjach BP.","protected":false},"author":1,"featured_media":39902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1303,85],"class_list":{"0":"post-39901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gruppa66-ogilvy","9":"tag-mindshare","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39901"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39902"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}