{"id":39897,"date":"2009-03-10T16:51:17","date_gmt":"2009-03-10T15:51:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/agb-nmr-106-proc-wiecej-z-reklam-dla-vivy-polska\/"},"modified":"2009-03-10T16:51:17","modified_gmt":"2009-03-10T15:51:17","slug":"agb-nmr-106-proc-wiecej-z-reklam-dla-vivy-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/agb-nmr-106-proc-wiecej-z-reklam-dla-vivy-polska.html","title":{"rendered":"AGB NMR: 106 proc. wi\u0119cej z reklam dla Vivy Polska"},"content":{"rendered":"<p>Jak wynika z danych AGB Nielsen Media Research, najwi\u0119ksze wp\u0142ywy reklamowe w\u015br&oacute;d telewizji tematycznych zanotowa\u0142a Viva Polska. W minionym miesi\u0105cu stacja uzyska\u0142a 22,89 mln z\u0142 &#8211; o 106,6 proc. wi\u0119cej ni\u017c w analogicznym okresie ub.r.<\/p>\n<p>Na drugim miejscu uplasowa\u0142 si\u0119 AXN, kt&oacute;remu reklamodawcy zapewnili w lutym br. 22,6 mln z\u0142 przychodu reklamowego (81,4 proc. wzrostu). Tu\u017c za nim znalaz\u0142 si\u0119 kana\u0142 MTV Polska z 13,16 mln z\u0142 zysku i dynamik\u0105 wzrostu wp\u0142yw&oacute;w na poziomie 10,95 proc.<\/p>\n<p>Kolejna lokata nale\u017ca\u0142a do telewizji TVN24, kt&oacute;ra zarobi\u0142a 11,43 mln z\u0142 (17,3 proc. spadku). Pierwsz\u0105 pi\u0105tk\u0119 w tym segmencie zamkn\u0119\u0142a kwot\u0105 8,96 mln (14,91 proc. wzrostu) stacja Discovery.<\/p>\n<p>Zesz\u0142oroczne wyniki poprawi\u0142 kana\u0142 Comedy Central, kt&oacute;ry w minionym miesi\u0105cu zarobi\u0142 5,6 mln z\u0142 (wzrost o 35,1 proc.). Znaczny spadek zysk&oacute;w odnotowa\u0142a Superstacja &#8211; wp\u0142ywy informacyjnej stacji wynios\u0142y w lutym br. 3,14 mln z\u0142&nbsp; (o 66,34 proc. mniej ni\u017c w analogicznym okresie 2008 r.).<\/p>\n","protected":false},"excerpt":{"rendered":"W lutym br. na rynku kana\u0142&oacute;w tematycznych znaczny spadek wp\u0142yw&oacute;w reklamowych odnotowa\u0142y stacje o profilu informacyjnym.","protected":false},"author":1,"featured_media":39898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[2186],"class_list":{"0":"post-39897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-agb-nmr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39897"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39898"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}