{"id":39717,"date":"2009-03-16T12:08:09","date_gmt":"2009-03-16T11:08:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axn-promuje-kryminalne-wieczory\/"},"modified":"2009-03-16T12:08:09","modified_gmt":"2009-03-16T11:08:09","slug":"axn-promuje-kryminalne-wieczory","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/axn-promuje-kryminalne-wieczory.html","title":{"rendered":"AXN promuje kryminalne wieczory"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jest poinformowanie widz&oacute;w o premierach najnowszych sezon&oacute;w wszystkich trzech serii Kryminalnych zagadek &#8211; CSI Miami, CSI Las Vegas oraz CSI Nowy Jork.<\/p>\n<p>Na potrzeby kampanii przygotowano materia\u0142y do prasy i internetu. Trzonem aktywno\u015bci prasowych zosta\u0142y TV-guidy. Dodatkowo obecno\u015b\u0107 w prasie wzmocniono m.in. tytu\u0142ami prasy lifestyle (Gala, Party) oraz tygodnik&oacute;w opinii (Forum, Przekr&oacute;j).<\/p>\n<p>Kampania internetowa obejmuje dzia\u0142ania buzz-marketingowe na forach internetowych, witrynach spo\u0142eczno\u015bciowych oraz serwisach lifestylowych. Ponadto w planie uj\u0119to kampani\u0119 ods\u0142onow\u0105, emitowan\u0105 m.in. w serwisach Wirtualnej Polski oraz wortalach po\u015bwi\u0119conych tematyce filmowej.<\/p>\n<p>Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Maxus, a za kreacj\u0119 odpowiada Blueberry Communication Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Telewizja AXN wspiera reklamowo najnowsze sezony serialu &#8222;CSI: Kryminalne zagadki&#8221;.","protected":false},"author":1,"featured_media":39718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[553,479,1171],"class_list":{"0":"post-39717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-axn","9":"tag-blueberry-group","10":"tag-maxus","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39717"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39718"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}