{"id":39707,"date":"2009-03-16T15:19:56","date_gmt":"2009-03-16T14:19:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przyjemna-promocja-wedlowskiej-czekolady\/"},"modified":"2009-03-16T15:19:56","modified_gmt":"2009-03-16T14:19:56","slug":"przyjemna-promocja-wedlowskiej-czekolady","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/przyjemna-promocja-wedlowskiej-czekolady.html","title":{"rendered":"Przyjemna promocja wedlowskiej czekolady"},"content":{"rendered":"<p>W koncepcji kreatywnej wykorzystano motyw domina. Konstrukcj\u0119 widoczn\u0105 w reklamie Wedla, z\u0142o\u017con\u0105 z 45. tysi\u0119cy element&oacute;w, uk\u0142ada\u0142o 7 os&oacute;b z Weijers Domino Production z Holandii.<\/p>\n<p>Idea kreatywna kampanii opiera si\u0119 na powi\u0105zaniu motywu domina i przyjemno\u015bci dostarczanej przez smak wedlowskich czekolad.<\/p>\n<p>Promocja skierowana jest do m\u0142odych os&oacute;b, przy jednoczesnym podkre\u015bleniu zwi\u0105zku marki z ci\u0105gle \u017cyw\u0105 tradycj\u0105, kt&oacute;ra stanowi gwarancj\u0119 jako\u015bci. Kampania zapocz\u0105tkowuje zmian\u0119 strategii marki i po\u015bwi\u0119cenie wi\u0119kszej uwagi m\u0142odszej grupie odbiorc&oacute;w.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a i zrealizowa\u0142a agencja Saatchi &amp; Saatchi.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa wedlowskiej czekolady pod has\u0142em &#8222;G\u0142\u0119bia przyjemno\u015bci&#8221;.","protected":false},"author":1,"featured_media":39708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179],"class_list":{"0":"post-39707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39707"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39708"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}