{"id":39671,"date":"2009-03-17T09:45:27","date_gmt":"2009-03-17T08:45:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pko-bp-promuje-produkty-depozytowe\/"},"modified":"2009-03-17T09:45:27","modified_gmt":"2009-03-17T08:45:27","slug":"pko-bp-promuje-produkty-depozytowe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pko-bp-promuje-produkty-depozytowe.html","title":{"rendered":"PKO BP promuje produkty depozytowe"},"content":{"rendered":"<p>W jubileuszowej promocji oferty depozytowej PKO BP mo\u017ce wzi\u0105\u0107 udzia\u0142 ka\u017cdy, kto za\u0142o\u017cy 3-, 6- lub 12-miesi\u0119czn\u0105 lokat\u0119 terminow\u0105 albo konto oszcz\u0119dno\u015bciowe oraz prze\u015ble, maj\u0105ce najwy\u017cej 10 s\u0142&oacute;w, has\u0142o na 90-lecie banku.<\/p>\n<p>Konkurs, w kt&oacute;rym do zdobycia s\u0105 nagrody pieni\u0119\u017cne, ma zwi\u0119kszy\u0107 sprzeda\u017c produkt&oacute;w depozytowych PKO BP oraz promowa\u0107 wizerunek banku w zwi\u0105zku z jego jubileuszem.<\/p>\n<p>Akcja komunikowana jest w telewizji (TVP1, TVP2, TVP3, Polsat, TVN, TVN7, TVN24, i TV4 oraz wybrane kana\u0142y tematyczne, m.in. Discovery, Planete i National Geographic), prasie (Rzeczpospolita, Dziennik, Gazeta Wyborcza, Fakt, Super Express, Metro, Wprost, Newsweek i Angora), internecie (Onet, Interia, Wirtualna Polska, Nasza-Klasa, Gadu-Gadu i serwisy finansowe). Kampanie wspieraj\u0105 materia\u0142y POS w oddzia\u0142ach PKO BP (plakaty, ulotki z kuponami promocyjnymi oraz naklejki wielkoformatowe).<\/p>\n<p>Koncepcj\u0119 i kreacj\u0119 kampanii przygotowa\u0142a agencja Testardo Gram, dzia\u0142ania w internecie realizuje agencja Hypermedia, natomiast zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"PKO BP prowadzi promocj\u0119 swoich produkt&oacute;w depozytowych. Akcji towarzyszy kampania reklamowa w telewizji, prasie, internecie i oddzia\u0142ach banku.","protected":false},"author":1,"featured_media":39672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-39671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39671"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39672"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}