{"id":39661,"date":"2009-03-17T11:08:09","date_gmt":"2009-03-17T10:08:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/promocja-stylowych-farb\/"},"modified":"2009-03-17T11:08:09","modified_gmt":"2009-03-17T10:08:09","slug":"promocja-stylowych-farb","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/promocja-stylowych-farb.html","title":{"rendered":"Promocja stylowych farb"},"content":{"rendered":"<p>Celem kampanii jest wzrost rozpoznawalno\u015bci i \u015bwiadomo\u015bci marki Benjamin Moore Paints w\u015br&oacute;d konsument&oacute;w, jak r&oacute;wnie\u017c umocnienie pozycji w segmencie farb do dekoracji wn\u0119trz.<\/p>\n<p>Grup\u0105 docelow\u0105 s\u0105 mieszka\u0144cy miast w wieku od 25 do 50 lat o wysokich dochodach.<\/p>\n<p>Reklamy publikowane b\u0119d\u0105 przez ca\u0142y rok w magazynach wn\u0119trzarskich (Moje Mieszkanie, Weranda, Tak Mieszkam).<\/p>\n<p>Prezentowane w prasie reklamy przedstawiaj\u0105 zdj\u0119cia ciekawych stylistycznie wn\u0119trz, na kt&oacute;rych jedyny barwny akcent stanowi\u0105 kolorowe \u015bciany. Ponadto w reklamach pojawia si\u0119 Betty Moore, fikcyjna posta\u0107 z historii marki, kt&oacute;ra jest symbolem profesjonalnej obs\u0142ugi klienta.<\/p>\n<p>Media zakupi\u0142 i zaplanowa\u0142 dzia\u0142 marketingu firmy B.M. Polska, dystrybutora produkt&oacute;w marki Benjamin Moore Paints.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Your Life Style&#8221; ruszy\u0142a kampania reklamowa marki\nBenjamin&nbsp;Moore Paints, oferuj\u0105ca ameryka\u0144skie farby do dekoracji wn\u0119trz.","protected":false},"author":1,"featured_media":39662,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-39661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39661"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39662"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}