{"id":39655,"date":"2009-03-17T11:47:10","date_gmt":"2009-03-17T10:47:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/furora-w-lukas-banku\/"},"modified":"2009-03-17T11:47:10","modified_gmt":"2009-03-17T10:47:10","slug":"furora-w-lukas-banku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/furora-w-lukas-banku.html","title":{"rendered":"Furora w Lukas Banku"},"content":{"rendered":"<p>Celem kampanii jest przedstawienie zalet karty kredytowej Furora, kt&oacute;ra uprawnia do zni\u017cki w wysoko\u015bci 6 proc. we wszystkich sklepach&nbsp; bran\u017cy budowlanej i wyposa\u017cenia wn\u0119trz na terenie ca\u0142ej Polski.<\/p>\n<p>Og&oacute;lnopolska kampania telewizyjna obejmuje m.in. takie stacje jak TVP, TVN, TVN7, TVN24, Polsat, Discovery.<\/p>\n<p>Zosta\u0142a ona r&oacute;wnie\u017c wsparta komunikacj\u0105 w prasie (magazyny wn\u0119trzarskie oraz magazyny o gwiazdach) oraz OOH.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada agencja TBWA. Spot wyre\u017cyserowa\u0142 Frank Vroegop. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"Lukas Bank ruszy\u0142 z og&oacute;lnopolsk\u0105 kampani\u0105 telewizyjn\u0105 wspieraj\u0105c\u0105 kart\u0119 kredytow\u0105 Furora.","protected":false},"author":1,"featured_media":39656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1147,2286,303],"class_list":{"0":"post-39655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-initiative","9":"tag-lukas-bank","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39655"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39656"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}